Temporary Integrated Marketing Lead

WeightWatchers is a global digital health company.

WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.

As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.

This is a contract role lasting 4-6 months

We are seeking an experienced marketing leader to join the team on a contract basis to drive full-funnel integrated marketing campaigns. This role will work closely with the US and international marketing teams, creative and media agencies, and internal channel owners to ensure cohesive execution across touchpoints. You will serve as a key executor and collaborator within the integrated marketing function. Your leadership will be instrumental in shaping our global marketing efforts and achieving our business objectives.

You will serve as a key connector between marketing strategy and execution—translating consumer insights into actionable plans that drive engagement, relevance, and growth across global markets through supporting campaign planning, localization, creative execution, and performance analysis. This role reports into the VP, Integrated and Brand Marketing and will support cross-functional alignment for major campaign moments, go-to-market initiatives, and always-on brand storytelling.

Key Responsibilities

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Manage the execution of full-funnel, integrated brand campaigns across paid, owned, and earned channels, ensuring message alignment and creative consistency across channels and regions from brief writing to creative development and launch execution.

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Collaborate cross-functionally with Product Marketing, Science, Legal, Media, Creative, Comms, Product, and CRM to bring campaigns to life through an integrated lens and ensure campaigns are cohesive and culturally relevant.

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Coordinate the development of Go-To-Market strategic plans for campaigns, with the support of channel owners that is grounded in achieving campaign KPIs

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Translate global brand strategy into market-ready toolkits, adapting creative and messaging for local needs.

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Shape and refine creative output from both internal and external partners, through clear feedback aligned with brand objectives and vision.

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Work closely with insights and research partners to ensure marketing is grounded in member needs and behavioral data.

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Manage project timelines, deliverables, and workstreams with both internal teams and external agency partners with organized and timely coordination.

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Contribute to post-campaign reporting and performance analysis, identifying learnings to inform future planning.

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Provide operational and project management support across all campaigns and to marketing leadership.

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Maintain strong relationships with cross-functional teams globally to ensure knowledge-sharing and alignment.

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Stay current on category trends and audience behavior to inspire innovation and evolution in our campaigns.

Professional Qualifications

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Over 10 years of experience in brand or integrated marketing, who can drive cross-functional briefs and execution in partnership with in-house and external creative partners.

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Deep understanding of full-funnel marketing strategies and experience driving global brand and marketing campaigns, preferably within the health or consumer technology sector.

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Hands-on experience building and executing integrated campaigns across paid, owned, and earned media channels.

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Strong understanding of consumer journey mapping and how to translate insights into actionable messaging.

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Ability to collaborate across teams and influence without direct authority.

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Extensive experience managing multiple creative agency relationships and driving brand transformation.

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Experience managing cross-functional marketing programs or working with international markets is a plus.

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Comfortable working in fast-paced, matrixed environments.

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Exceptional communication and organization skills; attention to detail is a must.

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Excellent interpersonal and communication skills, with the ability to influence and collaborate across various functions and levels of the organization including the C suite.

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Strong sense of accountability, and bias for action.

The pay for this role may vary depending on, but not limited to: skills, experience, and location.

Hourly Rate of $90-$100 an hour

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.

Maryland

Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100.

Massachusetts

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.

RECRUITMENT SECURITY & FRAUD PREVENTION

At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:

• Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address.

• Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges.

• Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf.

• Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.

Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww