Technical Product Marketing Manager - Demos

About the Opportunity

Contentful is the leading content platform for digital-first businesses, enabling teams to personalize, deliver, and optimize content and digital experiences at scale.

Join Contentful’s Product Marketing team to craft and deliver compelling, value-led stories that show how our content platform solves real customer problems across industries and personas — through in-product, interactive click-through, and video demos. You’ll deeply understand our solutions and translate complex capabilities into crisp narratives that accelerate understanding, adoption, and revenue impact.

What to Expect

• Build, customize, and lead demo flows that showcase platform value, flexibility, and impact across in-product, interactive, and video formats, ensuring every demonstration is easy to understand, tailored for key market segments, and clearly connects product capabilities to real customer outcomes.

• Translate technical features into clear, business-focused stories for prospects, customers, and internal stakeholders..

• Use our demo environment plus AI and/or prototyping tools to create streamlined demos for keynotes, field support, and external marketing videos.

• Own and continuously refine demo assets, incorporating feedback from Product, Sales, Competitive Intelligence, and Customer Success.

• Partner with Product to anticipate new releases and integrate the latest functionality into new and existing demos.

• Design and deliver demos for virtual and in-person launches and events, clearly articulating value propositions to support GTM in target industries.

• Monitor demo usage and impact (web and field), iterate to maximize adoption, engagement, and satisfaction.

• Serve as a subject matter expert, representing the company through demo-led engagements at events, webinars, and customer meetings.

• Partner with internal research teams to develop an understanding of buyer personas, their needs, industry trends, and business challenges in sectors such as Finance, Healthcare, Retail, and Technology, ensuring demo narratives resonate across diverse use-cases and personas.

What you need to be successful

• 4+ years of experience in B2B SaaS or related technology fields, including demonstrated success in technical product marketing, solution engineering, or other technical skillset

• Technical acumen:

• Deep understanding of APIs, developer platforms, or technical products.

• Ability to translate complex technical features into customer-facing value propositions.

• Comfortable working with product and engineering teams.

• Familiarity with cloud technologies, SaaS, integrations, and data systems.

• Communication and storytelling experience defining positioning, messaging, and value propositions

• Exceptional storytelling ability, with strength in translating technical features into clear, compelling business value for diverse audiences.

• Proficiency with demo creation tools including Figma and video production software (i.e. Camtasia and/or Adobe Premiere Pro); familiarity with solutions like content platforms, CMS, or Digital Experience Platforms desirable.

• Excellent written and verbal communication skills, with demonstrable experience representing the company externally

• Analytical and strategic thinking and the ability to position products in differentiated ways tailored to industry use-cases, personas, and customer challenges.

• Comfortable using data to evaluate performance and refine strategies.

• Hands-on experience collaborating across Product, Sales, Campaigns, Customer Success, and Research teams to align messaging, collect feedback, and drive cross-functional success.

• Self-starter with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus.

• Location: Based in Denver. Occasional travel required.

What’s in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences

• Full-time employees receive Stock Options for the opportunity to share in the success of our company

• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.

• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.

• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days

• Company paid parental leave to care for and focus on your growing family

• Use your personal annual education budget to improve your skills and grow in your career

• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties

• An annual wellbeing stipend to care for your physical, financial, or emotional health

• A monthly communication stipend and phone hardware upgrade reimbursement.

• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

The application deadline is 1/11/26

Colorado Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Colorado Salary Range: $112,000 - $152,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]

#LI-Hybrid

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at [email protected] with any information you may have.

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