Technical Market Development Lead-Thailand

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all –while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.

Role Purpose

• This role oversees the design and delivery of impactful “Reason to Believe” demos and innovative showcasing sites that generate insights and farmer engagement to strengthen product positioning.
• It manages high-quality product and agronomy training, field support, and digital content to boost commercial team capability and farmer reach. By defining NPI value propositions, directing stakeholder engagement, and fostering strong advocacy, the Manager drives demand creation and accelerates adoption of NPI, Star, and Core Brands.
• Coordinate optimal TMD resource allocation to maximize technical market insights and crop agronomy capability.
• Bring technical expertise required for effective marketing planning, through an objective and collaborative relationship with the commercial teams.
• Support agronomic capability for successful commercial team.
• Work with CPD team on the new product introduction process to ensure new technologies and offers are appropriately supported.
• Bring the agronomic insights required to support the country in “putting the customer in the center of what we do”
• Lead a group of TMD Specialists in effectively communicating technical knowledge which is aligned to market needs for both internal and external stakeholders.
• Provide a cohesive link between commercial leads and CPD functions for efficient technical knowledge transfer within the company and to external stakeholders.
• Co-ordinate with commercial team and ensure the successful implementation of sales demo program with clear commercial benefits.
• Where assigned, liaise with and proactively influence key value chain partners to provide technical know-how for Syngenta products and build a deeper knowledge of value chains of strategic importance for closer collaboration in future business opportunities.
• Co-ordinate product complaints in conjunction with sales and field development.

Accountabilities

Drive Product Positioning

• Lead the team in providing technical expertise and market insights on key crops (rice, corn, vegetables, specialty).
• Oversee the design and implementation of “Reason to Believe” (RTB) and showcasing demos aligned to brand positioning, marketing, and commercial needs.
• Direct data generation from RTB and showcasing demos, ensuring accurate digitization for decision-making and strategy development.
• Monitor competitor activities, pest and disease trends, and weather patterns to inform product positioning and market strategy.

Commercialization

• Manage farm/LDC operations to deliver high-quality showcasing events that highlight product value.
• Lead innovative demand generation activities for each crop in collaboration with marketing and commercial teams.
• Support New Product Introductions (NPI) launches both within and outside LDC sites.
• Identify market potential in assigned regions and design targeted support plans for marketing and commercial teams.
• Oversee pilot programs for new products, activations, or communication strategies.

Stakeholder Management

• Gather grower and customer insights to help enhance technical product communication and community engagement.
• Develop and deliver technical and agronomy training programs for the commercial team and other relevant stakeholders.
• Initiate technical capability development and knowledge transfer across the team and wider organization.
• Build and maintain strong relationships with farmers, customers, and internal stakeholders to drive advocacy and adoption of products.

Knowledge, experience & capabilities

Qualifications

• M.Sc./PhD in Agricultural Entomology/Agronomy or Plant pathology.

Critical Knowledge

• Broad knowledge of the country agriculture, crop production techniques and use crop protection chemicals.
• Ability to interact, work in teams, lead, make decisions and influence people.
• Good understanding of agriculture, application technology and its elements in Thailand
• Understand customer needs, business potential in Thailand.
• Techno commercial: Agronomy, trials, demonstration and showcasing
• Prioritize, planning, and scheduling activities align with multi-function agreement, design the crop priority for data generation and showcase event
• Ability to work as independent and in collaboration multi-function
• Communication:  Good on both Bahasa and English

Critical Experience

• 10+ years of experience in leadership of techno-commercial/market development roles in agrochemical industry
• 10+ years of leadership experience in CP research and development/ practical product development
• Having excellent experience in leadership skills such as coaching, communication and cross boundary collaboration
• Capability to train people
• Confidence personality

Critical technical, professional, and personal capabilities

• Experience in Crop Protection (CP) domain.
• A sound agronomic and commercial understanding of major crops and an exceptional ability to communicate within the agribusiness sector.
• Possess a good understanding of the commercial drivers in major agricultural crops.
• A willingness to challenge basic concepts and look for new opportunities in product uses and crop solutions.
• Sound oral and written communication ability.
• Strength in planning and time management.
• Ability to effectively communicate between groups with diverse interests in agribusiness.
• Collaborate, co-operate for development of product and agronomy
• Strong initiative to identify and develop product and solutions for the growers
• Capability to influence/convince marketing and field force with Forum, PLT and technical training
• Understands competitor product/solution and examines the strength of Syngenta product/solutions to take it forward to sales teams
• Analytical thinking
• Basic digital capability
• Agronomy and techno commercial
• Microsoft and computer (Ppt, excel, word)
• Demo, trial and data capture and analytic
• Interpersonal and leadership