Technical Inside Sales Representative

Falcon Electric, Inc. (an Avnan Company) is a leader in online UPS technology and high-reliability power conversion systems. With over 35 years of experience, we pioneered high-frequency online UPS systems under 10kVA and have manufactured private-label solutions for some of the world’s leading UPS brands.

Known for our military-grade quality and engineering excellence, Falcon designs power solutions built to last—often exceeding 12 years of service life. Every product is rigorously tested before release, and our engineers work closely with customers to ensure the right solution is implemented from day one.

In an industry dominated by disposable products, Falcon offers a smarter, more sustainable alternative—delivering exceptional reliability, lower total cost of ownership, and long-term value. We earn customer loyalty through performance, quality, and unwavering commitment to customer satisfaction.

About the Role

We’re looking for a driven and technically curious Technical Inside Sales Representative to manage and close sales opportunities in a fast-paced, industrial manufacturing environment.

This is a full-cycle sales role, where you’ll own opportunities from initial inquiry through quoting, negotiation, and close. You’ll manage a mix of short sales cycles (2–3 weeks) and larger, project-based opportunities (3–6 months).

The role is primarily focused on inbound and qualified opportunities, with some proactive outreach to support pipeline growth.

You’ll work closely with engineering, operations, and supply chain teams to deliver accurate, technically sound solutions that meet customer requirements—while directly contributing to revenue growth and customer success.

What You’ll Do

Sales & Revenue Generation

Own and close inbound and qualified sales opportunities from initial inquiry through to order placement

Manage a mix of short-cycle deals (2–3 weeks) and longer, project-based opportunities (3–6 months)

Respond to inbound inquiries and proactively follow up on qualified leads

Conduct discovery conversations to understand customer technical and commercial needs

Prepare and present accurate quotes and proposals aligned with customer requirements

Negotiate pricing, delivery timelines, and commercial terms within approved guidelines

Maintain ownership of opportunities through order placement and handoff to operations

Technical & Commercial Coordination

Translate customer application requirements into appropriate technical solutions

Review specifications, datasheets, and basic schematics to ensure solution fit

Partner with engineering, manufacturing, and supply chain teams to confirm feasibility, lead times, and costs

Support customers with technical clarification throughout the sales process

Account & Relationship Management

Build and maintain strong customer relationships through consistent communication and follow-up

Support repeat business, reorders, and ongoing customer needs

Identify upsell and cross-sell opportunities within existing accounts

Systems, Process & Reporting

Maintain accurate and up-to-date records in the CRM system

Track opportunities, quotes, and forecasts to support sales planning

Follow established sales processes, pricing policies, and approval workflows

Participate in sales meetings, pipeline reviews, and performance discussions

What You Bring

Education

Diploma or degree in Electrical Engineering Technology, Electronics, Industrial Technology, Power Engineering, Energy Systems, or a related field is an asset

Equivalent combination of education and relevant industry experience will also be considered

Experience

3–5 years of B2B sales experience in a technical or industrial environment

Experience selling products or solutions in one or more of the following industries:

UPS (Uninterruptible Power Supply) systems

Power and Power electronics

Power supplies (AC/DC, DC/DC)

Frequency converters / VFDs

Network and IT equipment or infrastructure products

Renewable energy systems (solar, wind, energy storage)

Electrical distribution equipment, including switchgear

Proven experience managing short sales cycles and project-based opportunities

Skills & Competencies

Strong technical aptitude with the ability to quickly learn and understand complex products

Solid commercial awareness with attention to pricing, margins, and accuracy

Clear and professional communication skills, both written and verbal

Highly organized with strong follow-up and time management skills

Customer-focused with a proactive, solutions-oriented approach

Comfortable collaborating cross-functionally with engineering, operations, and supply chain teams

Resilient and adaptable in a fast-paced, technical environment

Strong sense of ownership and accountability for results

Why Join Falcon

Own real deals from inquiry to close—not just lead generation

Sell high-quality, engineered products with strong repeat business and long-term customer relationships

Work closely with engineering and operations in a collaborative, cross-functional environment

Make a direct impact on revenue growth and customer success

Opportunity to grow within a technically driven sales organization backed by 35+ years of industry expertise

We are proud to be an equal-opportunity employer and are committed to building a work environment that is both diverse and inclusive. You will receive consideration for employment regardless of race, religion, gender, gender identity or expression, sexual orientation, ethnicity, creed, disability, or age.