Technical Content Writer - Marketing Measurement (m/f/d)

Location:
Hybrid in Munich (minimum of 2 days a week from the office)

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS:
Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe that privacy is a driver for growth in a data-driven world. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size business. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

We’re looking for a skilled and versatile Technical Content Writer to power our Marketing Measurement and Serve-SideTagging (SST) product. You will play a key role in producing clear, compelling, and technically accurate content across multiple formats — from marketing assets and SEO guides to enablement materials and thought leadership pieces.

This is a hands-on role for a creative communicator who thrives at the intersection of marketing, product, and technology. You’ll collaborate closely with the SST GTM Lead, Growth Marketer, Product and Product Marketing Manager to create content that drives product activation, conversion, and customer education within the Marketing Measurement (MM) space.

Your Tasks:
• Create high-quality, technically accurate content related to Marketing Measurement (MM), analytics, and performance tracking.
• Produce marketing copy for ads, landing pages, and emails that drive engagement and conversion for the Server-Side Tagging (SST).
• Write and edit video scripts for tutorials, product explainers, and customer education content.
• Develop and maintain webinar content — including outlines, talking points, and promotional materials.
• Create SEO-optimized guides and blog articles that educate, inform, and position Usercentrics as a thought leader in Marketing Measurement and consent management.
• Write and maintain product documentation to support self-service onboarding, activation, and product understanding.
• Contribute to enablement materials, ensuring internal teams (sales, support, marketing) are equipped with clear and consistent messaging.
• Collaborate with the SST Core team to ensure all content supports key KPIs — product activation, conversion, and retention.
• Proofread and review content for clarity, tone, accuracy, and brand consistency.
• Support educational initiatives by developing course materials and in-product learning resources.
• Partner with SEO and design teams to ensure all content is optimized for performance and engagement.

You Bring:
• 3+ years of experience in content writing, copywriting, or technical marketing — ideally in a SaaS, analytics, or marketing technology company.
• Subject matter expert in marketing measurement, analytics, and digital marketing concepts.
• Excellent writing, editing, and storytelling skills — with the ability to tailor tone and depth for different audiences (from technical to business).
• Comfortable producing content across multiple formats: long-form guides, ad copy, documentation, and scripts.
• Ability to read and understand HTML, JavaScript and browser cookies to effectively communicate tagging and implementation requirements (a strong plus).
• Understanding of performance marketing and PPC campaigns (Google Ads, Meta Ads, etc.) and how each system connects into the entire adtech ecosystem.
• Familiarity with Google Tag Manager (GTM), including setup, troubleshooting, and best practices for Server-Side GTM.
• Understanding of SEO best practices and experience collaborating with SEO specialists.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Strong communicator and collaborator — thrives in cross-functional teams with marketing, product, and design.
• Curious mindset with a passion for simplifying complex technical topics.

Skills & Attributes• A self-starter mindset with the drive to take ownership, operate independently, and thrive in a demanding, fast-paced environment.
• Creative problem-solving and a proactive drive to make a measurable impact.
• Excellent written and verbal communication skills, with the ability to craft clear, persuasive storytelling and localize messaging for different audiences.
• Highly analytical, comfortable building frameworks to measure success and demonstrate impact.
• A collaborative team player skilled at influencing stakeholders and driving alignment across functions.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Why join Usercentrics?:
• Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive, vibrantand inspiring environment that enables everyone to thrive both personally and professionally
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
• Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being