TEA CHATEAU 官茶坊 - 數位廣告投放人員

Vita Green Health Product Company Limited

Taipei, Taipei City, Taiwan Hybrid permanent

Posted: April 9, 2026

Required Skills

Job Description

準備好塑造健康的未來嗎？
在維特健靈（VitaGreen），我們致力於創造一個更健康、更快樂的世界，並希望您成為其中的一份子！

在維特健靈我們致力於創造非凡的事物—無論是職涯、革新，或是具影響力的營銷策略，我們相信您加入後的每段旅程都能匯聚成卓越的成果！

我們的總部位於香港，作為健康保健品行業的領導者，在全球多個地區設有辦事處，已擁有千名員工。我們擁有多元化的品牌線，包括Dr. Choice、Naturo Vita 和 Tea Chateau等，產品種類和組織規模也在不斷擴大中。加入我們充滿活力且能力優秀的團隊，為更健康的未來鋪路！

職位概述

我們正在尋找一位具備數據思維與策略能力的數位廣告投放專員，負責規劃、執行與優化品牌廣告活動。此角色將以 Meta（Facebook / Instagram）廣告投放為核心，並搭配 Google 廣告操作，協助提升品牌曝光與轉換成效。

如果你熟悉電商或快消／美妝產業節奏，具備獨立思考能力，並能從數據中提出優化策略，這個職位將非常適合你。

您將負責的工作

• 規劃與執行 Meta（Facebook / Instagram）廣告投放策略，包含轉換型與品牌型活動
• 操作並優化 Meta Ads（主要）及 Google Ads（輔助）廣告活動
• 分析廣告數據，持續優化投放成效
• 管理廣告預算，提升投資報酬率（ROI）
• 與設計、內容、行銷團隊合作，優化廣告素材與訊息
• 追蹤市場趨勢與競品動態，提出具體優化與成長建議
• 定期產出成效報告，並提供數據導向的策略建議
• 主動提出廣告優化與成長想法，提升整體投放效益
• 完成主管交辦之其他事項

Requirements:
工作條件

• 工作經驗：2-4 年以上數位廣告投放經驗
• 學歷要求：大學以上
• 語文條件：英文（讀寫中等以上）

擅長工具

• Meta Ads Manager（Facebook / Instagram）
• Google Ads（Search / Display / YouTube / PMax）
• GA4 / Google Analytics
• Google Tag Manager
• Looker Studio（Data Studio）
• Google Trend

工作技能

• Meta 廣告投放與優化（核心能力）
• 廣告成效分析與數據解讀
• 數位行銷策略規劃
• 流量與轉換成效追蹤

其他條件

• 具電商、快消品（FMCG）或美妝產業經驗者佳
• 熟悉 Meta 廣告操作邏輯，能獨立規劃與優化投放策略
• Google Ads 操作經驗（加分）
• 具備良好的數據分析能力與商業敏感度
• 能主動思考並提出優化建議（有自己的想法）
• 良好的時間管理與跨部門溝通能力

加分條件

• Google Ads 或 GA4 相關認證
• 有實際 ROAS / 成效優化案例經驗

#IMPG

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