Talent & Cultural Partnerships Manager

About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com. Visit our Mission and Culture doc here.

The Role

We’re looking for a Talent & Cultural Partnerships Manager (Contract) to build relationships with influential public figures and bring them into the HeyGen ecosystem.

This role will focus on sourcing and closing partnerships with celebrities, athletes, and other high-profile public figures.

You will lead partnerships end-to-end, from identifying talent and developing deal structures to negotiating agreements and managing ongoing relationships.

This role reports directly to the CMO and will play a key role in establishing HeyGen’s presence at the intersection of AI, media, and culture.

This is a full-time contractor role with the opportunity to convert into a full-time position as the program scales.

What You’ll Do

Talent Partnerships

• Identify and build relationships with celebrities, athletes, and influential public figures.

• Source and close partnerships that bring high-profile talent onto the HeyGen platform.

• Structure partnership agreements including revenue-share arrangements, licensing agreements, and long-term ambassador partnerships.

Deal Making

• Lead the full partnership lifecycle, including outreach, relationship building, negotiation, and closing.

• Develop creative deal structures that align incentives between talent and the platform.

• Work cross-functionally with legal, marketing, and product teams to finalize agreements.

Cultural Collaborations

• Identify opportunities to collaborate with talent on content, campaigns, and cultural moments that showcase what’s possible with AI-powered video.

• Help position HeyGen as a platform where influential voices experiment with new forms of communication and storytelling.

Talent Relationship Management

• Maintain ongoing relationships with partners after deals close.

• Ensure talent partners have a great experience on the platform and continue expanding their use of HeyGen.

• Identify opportunities to deepen partnerships over time.

Strategic Talent Programs

• Help develop programs that bring high-profile talent onto the platform in meaningful ways.

• Contribute to initiatives that make HeyGen a destination for influential voices exploring AI-powered communication.

What Success Looks Like

Success in this role means bringing influential voices into the HeyGen ecosystem and turning those relationships into meaningful reach and cultural relevance. Examples include:

• Signing high-impact talent partnerships with celebrities, athletes, and public figures

• Generating meaningful distribution and audience reach through talent collaborations

• Securing exclusive or flagship partnerships that differentiate HeyGen in the market

• Establishing HeyGen as a platform that influential voices choose to create AI-powered video

What We’re Looking For

• 5–10 years of experience in talent partnerships, entertainment partnerships, business development, or creator economy deals

• Experience working with celebrities, athletes, or high-profile public figures

• Proven track record of sourcing and closing partnership deals

• Strong negotiation and relationship-building skills

• Ability to operate autonomously and move deals forward in a fast-moving startup environment

• Strong cultural instincts and an understanding of how talent partnerships translate into reach and relevance

AI-Native Mindset

We believe the best operators today are AI-native.

You should be comfortable using AI tools to research opportunities, generate ideas, move faster in your work, and multiply your output. We’re looking for someone who embraces AI as a way to 10x their effectiveness, not someone who relies solely on traditional playbooks.

Location

• Preferred: Los Angeles or San Francisco

• Remote candidates will also be considered for the right fit.

Contract Details

• Full-time contractor role

• Opportunity to convert to full-time employment as the program grows.