Taiwan Marketing Senior Manager

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Mission / Role Summary We are entering the era of the Agentic Enterprise - a world where people and AI agents work together to connect with customers in entirely new ways. At the center of this transformation is Agentforce 360. This role is the first marketing hire in Taiwan and will be responsible for translating Salesforce’s Agentic Enterprise vision into clear, compelling value for the Taiwan market turning customer understanding into action through a full-funnel demand generation strategy . Marketing in Taiwan is still in an early build phase. This role will be Taiwan’s first marketer and, while anchored in Demand Generation, will also take on broader marketing scope across Marketing Operations, Brand, and PR helping establish the local market presence and the growth engine.You will drive growth across segments from SMB through Enterprise by scaling digital-first inbound programs and building an always-on demand engine that consistently generates and nurtures leads. In parallel, you will partner closely with Sales, CSG (Customer Success), and Alliances to design and execute Strategic Plays for priority industries and accounts, combining digital, field, and ABM-style approaches to accelerate the Taiwan business. Success will be measured not only by increased brand equity in Taiwan, but also by pipeline creation and acceleration, improved conversion through each sales stage, and higher customer lifetime value through adoption, retention, and expansion. You will also help build and expand Taiwan’s customer database and operating model driving ROI through data-driven decision-making and continuous optimization. In addition, you will partner with Japan’s Brand team to strengthen market trust and preference through product and corporate storytelling, high-impact customer stories, and content marketing Key Responsibilities 1) Full-Funnel Strategy & Execution (SMB to Enterprise) Own end-to-end full-funnel program design and execution: Awareness → Engagement/Lead Acquisition → Nurturing/Qualification → Pipeline Acceleration → Adoption/Upsell Optimize go-to-market plans, messaging, and channel mix by segment (SMB / Mid-Market / Enterprise) Drive programs for both new customer acquisition and existing customer growth (adoption, retention, expansion, service-selling) 2) Digital-First Inbound Demand Generation (Always-on) Scale inbound demand through an integrated mix of website, SEO/SEM, email, social, webinars, and content, improving acquisition and conversion rates Develop content and offers in partnership with PMM, Brand, and global stakeholders, and localize for Taiwan Run continuous optimization across web experience, forms, landing pages, and paid media performance 3) Taiwan Customer Database & Nurture Foundation Build and improve Taiwan lead/contact/account database quality, segmentation strategy, and data hygiene Establish the operating model for scoring, journey design, MQL handoff, follow-up rate, and SLA improvements Drive reporting adoption through dashboards and funnel visibility (campaign ROI, performance diagnostics, pipeline impact) 4) Sales Alignment to Maximize Pipeline Conversion Partner with Sales / Customer Success / BDR / SDR to define targets, priorities, roles, and SLAs Design conversion-improvement initiatives (re-engagement, stage-based enablement content, progression plays) Run monthly and quarterly reviews and execute a continuous improvement cadence 5) Strategic Plays: Field / ABM Approach for Priority Accounts Plan and execute strategic engagement for priority industries and accounts (ABM, co-marketing, executive programs, etc.) Design and operate partner/Alliance/Customer Success co-demand or adoption programs Where relevant, incorporate targeted small-to-mid scale events, roundtables, or workshops to drive pipeline creation and acceleration 6) Brand (in partnership with Japan Brand team) / Content Marketing Translate priority product and corporate messaging into Taiwan-relevant narratives and develop a consistent brand story across channels Develop high-impact Customer Stories (planning, interviews, production) in collaboration with the Japan Brand team and cross-functional stakeholders Plan and run thought leadership and content programs (blogs/articles, customer stories, webinar content, etc.), including editorial planning, distribution, and performance measurement 7) PR (in partnership with Local PR Agency and Global PR Team) Lead PR activities in Taiwan as a stand-alone function, working closely with a local PR agency and the Global PR team Drive product and corporate PR planning, media relations, press releases, and media-ready assets/materials Manage PR operations (agency management, timelines/approvals, measurement and reporting) 8) Operations & Governance Establish KPI/ROI management, dashboard operations, and a structured optimization process Manage agencies/vendors, budget, timelines, and documentation (single source of truth) Ensure compliance with privacy, approvals, and related governance processes Required Qualifications 10+ years of working experience, including 6+ years of B2B marketing experience (SaaS/IT preferred), with strong results in digital demand generation and funnel conversion improvement Proven ability to operate independently end-to-end from strategy through execution while managing multiple work streams and delivering high-quality outcomes Strong cross-functional collaboration skills across Sales, Inside Sales, Customer Success, Alliances, SE, Product Marketing, Brand, and PR Experience running KPI/ROI-based planning, measurement, and continuous optimization Language requirements: Business-level English and professional proficiency in Mandarin Chinese (Traditional Chinese). Preferred Qualifications Knowledge and hands-on experience with the Salesforce ecosystem (Sales, Service, Marketing Cloud, Data Cloud, Tableau, Slack, Platform, MuleSoft, etc.) or similar Experience with ABM, executive engagement programs, co-marketing / partner marketing Experience building lead management foundations (scoring, segmentation, operating model, SSOT) Budget and vendor management experience Experience driving PR/content marketing and customer story development Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. 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