Tag Manager

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

About the Role

At Rula, our mission is to make mental health care more accessible and effective for those who need it. As Tag Manager, you will own the end-to-end health, governance, and evolution of our tagging ecosystem—ensuring every user interaction is captured accurately, consistently, and securely across platforms. You will serve as the central authority on tag strategy, bridging engineering, product, marketing, and data & analytics to deliver trusted, standardized event data that powers real-time insights, personalized experiences, and operational excellence.

You will join our collaborative data organization, working cross-functionally to transform fragmented, inconsistent tracking into a lean, reliable, and future-proof instrumentation platform. Your daily impact will include:

• Partnering with engineering to build modular, version-controlled tag libraries and enforce deployment standards.

• Collaborating with product and marketing to instrument critical user journeys with precision and scalability.

• Aligning with data and analytics to monitor tag health, validate data quality, and ensure 100% consistency between Segment and Amplitude.

• Leading tag cleanup and standardization to eliminate redundancy, resolve discrepancies, and establish sustained data trust.

This role gives you full ownership of Rula’s tagging architecture—from evaluating and optimizing our Segment and Amplitude implementations, to pioneering server-side tagging, to enabling advanced analytics through clean, unified event streams. You’ll drive the transition from reactive tag management to a proactive, governed, and automated instrumentation framework that scales with our growth.

If you’re passionate about turning messy tracking into mission-critical clarity—ensuring every click, form submission, and session fuels better decisions and better care—this is your chance to build the foundation of trust in Rula’s data.

Required Qualifications

• Proven experience owning Tag Manager containers at scale, including custom tag templates, variables, triggers, and data layer design.

• Expertise in implementing and maintaining client-side and server-side tagging across web, mobile (iOS/Android), and backend systems.

• Deep hands-on experience configuring and optimizing Segment (Personas, Protocols, Destinations) and Amplitude (event schemas, user properties, instrumentation SDKs).

• Experience designing and enforcing enterprise-grade data layer contracts, including naming conventions, schema validation, and backward compatibility.

• Expertise in implementing real-time tag monitoring using Segment Debugger, Amplitude Inspect, and custom dashboards (e.g., Looker, Datadog).

• Experience implementing data security measures, including encryption, role-based access control (RBAC), and data masking, to protect sensitive data in operational reporting pipelines and Data Lakes (e.g., AWS S3, Delta Lake).

• Strong ability to translate tracking requirements between product/marketing (business goals) and engineering (technical feasibility).

Preferred Qualifications

• Hands-on experience with server-side tag management on Cloud Run, AWS Lambda, or similar, including proxying sensitive events and reducing client-side payload.

• Familiarity with privacy-centric tagging—consent management (OneTrust, Cookiebot), data minimization, and anonymization for HIPAA-bound flows.

• Experience automating tag deployment and testing via CI/CD pipelines (GitHub Actions, Terraform) and regression suites.

• Demonstrated ability to build self-service tag request portals or spec generators that reduce engineering dependency and accelerate instrumentation.

We're serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)

• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

• 401(k) plan access: Start saving for your future

• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

• Employee Assistance Program (EAP): Support for your mental and physical health

• New hire home office stipend: Set up your workspace for success

• Quarterly department stipend: Fund team-building activities or in-person gatherings

• Wellness events and lunch & learns: Explore a variety of engaging topics

• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.