SVOD Commercial Strategy Manager

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for an analytical Commercial SVOD Strategy Manager to support the performance and commercial health of our Subscription Video on Demand line of business.

Reporting to the Director of SVOD Strategy – LOB Management, you will conduct analyses, build models, and develop insights that inform recommendations across key SVOD commercial levers, including pricing, packaging, and promotions. You will collaborate cross-functionally with Growth & Planning, Product, Finance, Analytics, Business Development, and regional teams to monitor, evaluate, and improve SVOD performance across the subscriber lifecycle.

Key Responsibilities:

• Evaluate subscriber lifecycle health to identify trends, diagnose issues, and surface opportunities to accelerate subscriber and LTV growth

• Refine strategic guardrails and frameworks across pricing, packaging, promotions, and distribution to guide Growth, Go-to-Market, and Business Development teams

• Build and manage analytical models to forecast subscriber and revenue growth, supporting long-term scenario planning

• Partner with Finance, Product, and regional teams to assess local pricing, packaging, and promotional opportunities, modeling impact on acquisition, retention, and revenue

• Support quarterly SVOD LOB reviews, including performance reporting, test results, and prioritized recommendations

• Conduct ongoing analysis of competitor activity, market trends, and product innovation to identify risks and optimization opportunities

• Collaborate with Growth, Product, and Analytics teams to design structured testing plans and develop data-driven recommendations

• Align closely with SVOD Strategy and Membership Strategy teams to coordinate shared LOB initiatives and priorities

• Support ad-hoc strategic projects for the Senior Management Team

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.

About You

• 5+ years of experience in strategy consulting, corporate strategy, or investment banking

• Experience in an analytical role within streaming or consumer subscription businesses

• Experience building and managing subscription revenue models (LTV, churn, ARPU, cohort forecasting), ideally within SVOD or digital subscription businesses

• Strong analytical capabilities, including proficiency in building financial and performance models and running sensitivity analyses

• Excellent written and verbal communication skills

• Comfortable navigating ambiguity and adapting to rapidly shifting priorities

• MBA or equivalent preferred

About the Team

The SVOD Strategy Team - LOB Management at Crunchyroll is part of the SVOD & Membership Strategy team within the COO organization. Our team is positioned to help shape the company's strategic direction as we embark on this next phase of transformational growth.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

• Flexible time off policies allowing you to take the time you need to be your whole self.

• Generous medical, dental, vision, STD, LTD, and life insurance

• Health Saving Account HSA program

• Health care and dependent care FSA

• 401(k) plan, with employer match

• Employer paid commuter benefit

• Support program for new parents

• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Los Angeles, CA
$121,800—$150,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

•
Courage. We believe that when we overcome fear, we enable our best selves.

•
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

•
Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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