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Summer Intern, PR & Influencer

Goop

Santa Monica, CA (Corp HQ) (Santa Monica- goop HQ) Remote permanent

Posted: March 30, 2026

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Quick Summary

Develop and implement marketing strategies to increase brand awareness and engagement, leveraging social media platforms and influencer partnerships.

Job Description

About The Company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.

About You

You have a genuine passion for brand marketing and exhibit a proactive approach to problem-solving. You thrive in collaborative settings, enjoy public relations & work with influencers, and are eager to learn and bring new ideas to the table. You have a strong work ethic, enthusiasm for tackling challenges, and a desire to contribute positively to our company culture and objectives.

About The Role

As a PR & Influencer Intern, you will have unique opportunity to gain hands-on experience in the various sectors of brand marketing, working closely within the team and cross-functional partners on impactful projects. You have the chance to immerse yourself in creation of storytelling moments for our product lines, contributing to our team's success while honing your skills in marketing and media relations. This role is perfect for motivated individuals seeking to explore their passion for brand marketing, develop new competencies, and lay the groundwork for a successful career journey.

Responsibilities include:

• Assist with weekly press tracking and reporting for PR and Influencers.

• Support development of press releases and pitches across multiple categories (beauty, fashion, events, etc.).

• Assist with multiple aspects of brand marketing events including gift bags, face sheets, creating shot lists and pitch lists.

• Work on list building for new press and influencer contacts, ensuring lists are accurate and up to date.

• Assist with sample trafficking and warehouse orders for press and influencers.

• Support organization of team materials and workflows, helping keep information clear, consistent, and easy to access.

Qualifications & Experience

• Currently enrolled in a relevant undergrad (entering Junior or Senior year) in a related area of study and able to receive course credit with proper documentation.

• Excellent communication skills, both written and verbal

• Proven ability to work effectively in a team environment.

• Demonstrated problem-solving skills and willingness to learn.

• Familiarity with or experience in public relations, social media, and influencer management.

• Students must be eligible to receive school credit and provide supporting documentation.

FAQ

• Type of Hire: The internship will be part-time (16-24 hours/week) and run from June 1st – July 31st, working in our Hybrid environment in Santa Monica, CA.

• Compensation:Students must be eligible to receive school credit and provide supporting documentation, and work in our Hybrid environment.

• Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in the office Tuesdays and Thursdays at our Santa Monica office.

goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.

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