Summer Intern, Marketing (LA Kings)

Summer Intern, Marketing (LA Kings)

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary:

AEG Internship Program offers a real-world experience that allows college students to learn the business of sports and live entertainment. The Marketing Intern will provide direct support to the Marketing and Digital team. This role will also focus on auditing and analyzing digital platforms across all 32 NHL teams to identify best practices and opportunities. This role is best suited for an individual interested in a career in sports marketing where they will learn the foundational knowledge, skills, networking, and support necessary to pursue a full-time entry-level position.

Responsibilities:

• Conduct comprehensive audits of digital platforms across all 32 NHL teams, including:

• Review team websites to evaluate layout, ease of navigation, and ticket promotions

• Review mobile apps to assess user experience, features, and overall fan engagement

• Review marketing emails (newsletters, ticket offers, promotions) to evaluate design, messaging, and effectiveness

• Compile findings into organized reports and presentations with actionable insights and recommendations

• Support marketing team with competitor research and analysis across digital marketing campaigns, event engagement, ticketing strategy, and sponsor activations.

• Engage and brainstorm with the marketing team on game day planning for the 2026-27 season (giveaway items, theme nights, fan activations, merchandise partnerships, etc.)

• Assist with the execution of digital marketing initiatives, including website, app, and email updates as needed

• Ability to manage multiple projects and meet deadlines in a fast-paced environment

• The AEG Internship Program requires a minimum commitment of 24 hours per week during the summer.

Qualifications:

• Passion for sports and live entertainment

• Currently pursuing a degree in a relevant field

• Excellent written and verbal communication skills

• Strong communication and time management skills

• Ability to multi-task and work well under pressure

• Experience with Microsoft Office and Adobe Creative Suite preferred

• Familiarity with project management tools (AirTable, Monday.com) preferred

• Familiarity with social media platforms (TikTok, Instagram, Twitter, Facebook, YouTube)

• Desire to learn more about the sports and entertainment industry

Benefits:

• Work on increasingly challenging and engaging real-world projects

• Work closely with experienced team members who coach and provide mentorship

• Attend meetings, events, and other networking opportunities

Intern Perks:

• Outstanding opportunity to get an inside view across the entire AEG global portfolio: sports, entertainment districts, live music and events, arenas, clubs, and theaters.

• Resume review with AEG Talent Acquisition team

• Corporate networking

Location:

• El Segundo, California (On-site)

Pay Scale: $19.00 - $21.00

Bonus: This position is not eligible for a bonus under the current bonus plan requirements.

Benefits: Part-time: This position is not eligible for benefits.

AEG reserves the right to change or modify the employee’s job description, whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.

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