Summer Intern, Lifecycle Analytics

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary
e.l.f. Cosmetics is seeking a Summer Intern, Lifecycle Analytics to support competitive analysis and performance reporting across lifecycle marketing channels. In this role, you’ll help track and analyze CRM messaging across email, SMS, and app notifications, summarize insights, and support reporting for key triggered campaigns. This is a hands-on opportunity to build analytical and reporting skills within a fast-paced consumer beauty brand.

Responsibilities::
• Track and review CRM lifecycle marketing messages from key competitors across email, SMS, and app messaging
• Maintain organized competitive analysis trackers and supporting documentation
• Identify patterns in competitor messaging, offers, timing, and overall customer experience
• Summarize insights into clear, digestible takeaways for internal teams
• Support weekly and monthly reporting for triggered lifecycle campaigns
• Pull and organize performance metrics, including engagement and conversion results
• Assist in creating simple reports and presentation slides for internal reviews
• Support meeting preparation, summaries, and ad hoc analysis requests

Requirements::
• Currently pursuing a degree in Marketing, Business, Analytics, Communications, or a related field
• Must be a rising junior or senior at the time of the internship
• Must be available for the full internship period: June 1 - August 28
• Available for in-office work at least three days per week
• Strong interest in data, reporting, and performance analysis
• Comfortable working in spreadsheets (Google Sheets or Excel)
• Strong attention to detail and organizational skills
• Clear written communication skills
• Curious, proactive, and eager to learn
• Interest in lifecycle marketing, CRM, or digital marketing is a plus
• Passion for beauty, skincare, and consumer brands

Business Rationale::
• This summer, the e.l.f.tern will support lifecycle marketing analytics through competitive analysis and campaign performance reporting. The intern will focus on tracking competitor lifecycle messaging within the beauty and skincare space and supporting reporting for key triggered campaigns across email, SMS, and app messaging. Their work will help the team better understand market trends and evaluate the performance of our lifecycle campaigns.