Student Engagement and Conversion Lead

Job title: Student Engagement and Conversion lead  

Type of role: Permanent, remote role

Job type: Full Time (37.5hrs per week)

Report into: Head of Online Operations and Service

First Intuition (FI) is an outstanding provider of accountancy training and apprenticeships. This is an exciting opportunity to join a fast-paced team with excellent career prospects. If you are hard-working and dedicated, FI is an ideal place to get ahead.

Job summary:

First Intuition (FI) Online is a provider of Online and Online Live ACCA and CIMA courses through commercial sales, and we also support the wider FI network in delivering high‑quality blended apprenticeship programmes. We pride ourselves on offering a personal and supportive approach to training, where people are at the heart of everything we do.

We are looking to grow our online centre and are seeking a Student Engagement and Conversion lead to support this growth by proactively identifying potential new students, as well as responding to inbound enquiries from individuals interested in our online courses. You will provide clear, tailored information about our programmes and help prospective students feel confident and motivated to begin their studies with us.

A key part of the role is maintaining awareness of our current students and proactively reaching out to support their progression onto future courses. You will also work closely with FI’s Distance Learning team to engage AAT students completing their studies and guide them in transitioning to ACCA or CIMA programmes at FI Online.

In addition, you will provide operational support to the online team when required, including booking students onto courses and assisting with general enquiries.

The ideal candidate will bring experience in lead conversion, excellent communication skills, and a friendly, approachable, and collaborative attitude.

Key responsibilities:

Phoning prospective students to discuss our course offering and following up with written summaries of the information discussed

Maintaining a database of lead data to enable monitoring of KPI’s such as lead conversion rates and time to respond to enquiries

Liaise with the AAT Distance Learning team to take on their students when they finish their AAT studies

Proactively monitoring current students’ progress and progression, with the aim of ensuring they are booked onto future courses

Proactively monitoring dormant learners, with the aim to reengage them with their studies

Work closely with the marketing team to support the communication going out to prospective and existing students

Undertake market research to fully understand the online market and sharing feedback from this research

Travel to assist with business development and employer opportunities

Operational tasks such as booking students onto courses and responding to student enquiries

Skills and experience:

Essential:

Previous experience in lead conversion/sales role with measurable results

Previous experience in a customer service role managing a journey e.g. handling enquiries through to booking through to dealing with issues through to supporting progression

Friendly, professional, and confident when interacting with customers, particularly over the phone

Excellent communication (both written and verbal)

Able to multi-task and comfortable managing competing priorities in a busy environment

Strong data-handling skills, with the ability to maintain accurate lead databases and generate basic reports on KPIs such as conversion rates and enquiry response times

Reliable, detail-oriented, and proactive in spotting and solving issues

Self-starter who can organise their day, adapt to change and is able to manage time effectively

Flexible and adaptable team player, with the ability to collaborate with different teams across the business

Basic IT literacy (MS Office, email, etc.)

Willingness to travel for meetings and events

Right to work in the UK

Preferred:

An understanding of professional qualification training in a professional service environment.

Experience of using a CRM such as Administrate or HubSpot

Location:

This role is remote, with periodic travel to the Birmingham First Intuition office, located in the city centre and within walking distance of main transport hubs

Benefits:

25 days annual leave (based on fulltime hours) PLUS bank holidays

3 FI Days per year

Hybrid working available, equipment provided for homeworking

Flexible-working positive employer with a range of family-friendly policies

Employee Assistance Programme: 24-hour confidential access to counselling and support services

Competitive Pension

Private Medical Insurance

Training and development opportunities

Long term career prospects in a growing company

Employee perks including a range of discounts to suit your lifestyle

We are committed to safeguarding and protecting young people and vulnerable adults and follow Safer Recruitment processes. All successful candidates will need to complete a DBS check, with some roles requiring an Enhanced check. This post is exempt from the Rehabilitation of Offenders Act 1974. All staff are expected to share this commitment and adhere to our Safeguarding and Prevent Policy, which can be viewed here.   

First Intuition does not discriminate on the basis of race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.