Strategy & Operations Lead, WPP Open, Madrid 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

Why we are hiring:

WPP Open is seeking an individual to build and run our outbound lead generation operation from Madrid. This is a leadership role focused on establishing the engine that will drive qualified opportunities for WPP Open, our AI platform for marketing.

You will be responsible for defining the regional GTM strategy, designing the sales development process, and managing the lead generation team to ensure a consistent flow of qualified meetings are booked for our UK-based Account Executives. You will define the "what" and the "how" for the team, building the scripts, leveraging our CRM for tracking, and providing the daily coaching needed to hit our ambitious growth targets. You will work closely with the VP Growth Strategy to align on content and targeting strategies.

What you’ll be doing

• Lead generation strategy & process: Build, implement, and refine the regional GTM strategy, call scripts, email templates, and sales plays that the execution team will use for all outbound prospecting.

• Sales Development team leadership: Manage and mentor a team of Sales Development Representatives (SDRs), providing daily coaching, performance feedback and training.

• CRM utilization & tracking: Ensure all lead generation activities, leads, and outcomes are meticulously tracked within the CRM system.

• Performance tracking & reporting: Define, monitor, and report on KPIs, with a focus on the number of qualified meetings booked and pipeline generated.

• Strategic Collaboration:

• Work closely with UK-based Account Executives to understand opportunity needs and optimise lead quality.

• Collaborate with VP Growth Strategy on content strategy, messaging, and target audience definition.

• Partner with the Sales Enablement pod to ensure your team has the latest and most effective marketing collateral (e.g., case studies).

What you’ll need

• Significant experience in a business development or inside sales leadership role, preferably within a SaaS, tech, or agency environment.

• Proven ability to design, build, and scale outbound lead generation/sales development processes and plays from the ground up.

• Working knowledge of CRM systems (Salesforce preferred).

• Leadership, coaching, and performance management skills.

• A data-driven, analytical mindset, with a record of hitting and exceeding targets.

• Exceptional communication and stakeholder management skills, including collaborating with senior leadership and sales teams.

• English language fluency is required; additional languages are a plus

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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