Strategy Lead: Propositions

Technology is our how. And people are our why. For over two decades, we have been harnessing technology to drive meaningful change.

By combining world-class engineering, industry expertise and a people-centric mindset, we consult and partner with leading brands from various industries to create dynamic platforms and intelligent digital experiences that drive innovation and transform businesses.

 

From prototype to real-world impact - be part of a global shift by doing work that matters.

What we’re looking for

A commercial storyteller and strategic thinker who can work with senior leaders to shape executive narratives, define opportunity logic, and build compelling strategic arguments that open doors and drive decision-making. Someone who understands business and brand, thinks in value and narrative, and is comfortable operating close to the C-suite.

Key Responsibilities

• Develop value propositions and strategic narratives for major pursuits
• Create CxO-level thought leadership and market-shaping points of view
• Convert complex strategy and technology into clear executive storylines
• Frame commercial logic and opportunity architecture behind deals
• Collaborate with narrative designers to communicate strategy visually
• Develop reusable IP, frameworks and transformation stories

Experience

• Strong Experience in strategy, consulting or strategic design
• Experience developing executive-ready narratives and strategic messaging
• Track record shaping senior-level thinking in digital, AI, platform or growth strategy
• Comfortable working in pre-sales, high-pressure or client advisory environments
• Background may include: consulting, digital strategy, innovation, brand strategy or venture building

Skills & Attributes

• Outstanding structured storytelling and strategic thinking
• Strong writer with ability to simplify complexity
• Commercially intelligent and outcome-focused
• Curious, analytical, confident working at CxO level
• Operates well under pace and ambiguity

About Dava.Y

Dava.Y is Endava’s growth and strategy unit, working at the front of the digital product lifecycle to close the gap between boardroom ambition and digital execution. We help senior digital, product and customer leaders determine where to play, how to grow, and what to build next through short, high-impact strategic engagements.

The Proposition Team is a small, high-impact unit inside Dava.Y focused on shaping Iconic Deals – CxO-level engagements and partnerships that unlock significant long-term revenue and reposition Endava in the market. This team develops strategic narratives, market-defining propositions and executive story frameworks that drive clarity and conviction at the highest levels of our clients’ businesses.

At Endava, we’re committed to creating an open, inclusive, and respectful environment where everyone feels safe, valued, and empowered to be their best. We welcome applications from people of all backgrounds, experiences, and perspectives—because we know that inclusive teams help us deliver smarter, more innovative solutions for our customers. Hiring decisions are based on merit, skills, qualifications, and potential. If you need adjustments or support during the recruitment process, please let us know.