Strategist (digital media planning)

GumGum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers.

We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia.

Our principles guide our work every day and are as follows:

• Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners.

• Make it Happen: We have a bias for action and take ownership to deliver results.

• Always Innovate: We push boundaries with creativity and technology.

• Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive.

To be a part of The Mindset Company™ transforming advertising, please visit www.gumgum.com/careers.

The Strategist is responsible for partnering with Sales to achieve regional revenue goals, leading the Deal Response stage of the sales cycle to close opportunities. This entails working cross-functionally across GumGum’s Growth Team to prepare recommendations that address the client’s needs and objectives and position GumGum to partner effectively with the client on each potential campaign.

Success in this position requires the ability to understand client needs, craft solutions that match needs to GumGum’s offerings, project manage, storytell, and prioritize competing response demands. This role will operate in a fast-paced environment with tight deadlines. Measures of success for this role include RFP Win Rate, Closed Deal Value (i.e., value of won RFPs), Average Deal Size, and quality of partnership (to Sales).

What You'll Achieve

Deal Response Leadership

• Lead creation of the response for every Deal stage opportunity. This includes any deal regardless of size, account, channel, or type (incoming or proactive).

• Drive cross-functional alignment on what to propose throughout the response creation process. This involves preparing for, facilitating, and following up on discussions to brainstorm and review proposed solutions. It may also require pushing back internally and offering alternative solutions.

• Prepare required response deliverable(s) that are on time and of high quality.

• As needed, contribute to client follow-up efforts on specific deal responses, such as insights for a check-in email or participation in a response feedback call.

Response Deliverable Creation (Deliverable Quality)

• Prepare response deliverables that succinctly communicate our understanding of the client’s needs and a proposed solution in a manner that differentiates GumGum and is palatable to media buyers.Take a data-driven and analytical approach to storytelling, leveraging data tools and reporting, including but not limited to Looker, Quantcast, and Comscore.

Client Strategy Team Effectiveness

• Contribute to team resources that will maximize the efficiency of response creation.

• Independently prioritize workload, involving manager for help when needed.

• Work on at least one quarterly strategic initiative to improve the effectiveness of the Client Strategy team overall

• Participate in the Buddy System to foster team-building and growth culture within the Client Strategy team.

Skills You'll Bring

• Bachelor’s degree in business or a related discipline.

• 2-4 years of work experience, ideally in media buying, sales, customer success, business development, or marketing, either in high-growth advertising tech companies or advertising agencies

• Experience developing proposals and pitches

• Ability to use, or quickly learn, research and reporting tools like Comscore, Quantcast, and Looker

• Solid understanding of online advertising and how media agencies and brands make decisions

• Proficient in PowerPoint and Google Slides

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from $65,000 - $80,500 annually + a quarterly incentive plan. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.

Awards

• 2025 & 2026 Digiday Media Awards Europe Best Contextual Targeting Offering

• 2025 AdExchanger Awards AI Innovators, Technology & Service Provider, Finalist

• 2025 MARKETECH APAC Marketing Technology Awards Silver Winner for Best Contextual Advertising Tech Platform

• 2025 Inc. B2B Power Partner

• 2025 ExchangeWire The Wires Global Best Client Services team winner (GumGum UK)

• 2025 and 2026 BuiltIn Best U.S. Midsize Companies to Work For

DEIB and EEO Statement

GumGum is proud to be an equal opportunity employer. We're committed to creating a workplace where people feel respected, supported, and able to do their best work. We believe different perspectives make us stronger and lead to better outcomes—for our teams, our partners, and our business. We strive to build an environment where individuals are treated fairly, opportunities are accessible, and everyone is held to a high standard of respect and accountability.

We're always learning and evolving as a company, and we continue to take thoughtful steps to support our people and strengthen our culture.

Follow Us on Social

• Instagram: @gumgum

• LinkedIn: https://www.linkedin.com/company/gumgum/

• YouTube: @GumGumInc

• TikTok: @itsgumgum