Strategic Events Manager

About Sprig

Sprig is building the AI-native successor to legacy survey tools, like Qualtrics, Medallia, and SurveyMonkey. We believe the future of experience research won’t be powered by slow, siloed platforms. It will be fast, intelligent, and deeply integrated into how modern teams build great products.

Our mission is to make deep customer understanding effortless and always on. With Sprig, product teams no longer guess. They know. We are creating a future where AI uncovers insights, accelerates workflows, and enables teams to deliver exceptional customer experiences in real-time.

Companies like Notion, Figma, Coinbase, and TripAdvisor already use Sprig to stay closer to their customers than ever before. We’re scaling quickly toward $100M ARR, launching new AI-powered capabilities, and expanding our impact across the world’s most innovative companies.

If you're energized by bold ideas, rapid growth, and the opportunity to redefine an entire category, we'd love to meet you.

About the Role

Sprig is looking for an experienced Strategic Events Manager to lead the planning and execution of our flagship marketing events, including our Experience Research Summits.

You will own the execution of Sprig’s Summits, driving their evolution year over year by increasing reach, production quality, and overall attendee experience. This role goes beyond logistics, it requires strong judgment, attention to detail, and the ability to deliver polished, high-impact experiences that engage senior audiences and support Sprig’s growth.

You will work closely with marketing leadership, sales, and cross-functional partners to align on goals and priorities, then independently manage the day-to-day execution required to bring these events to life. These events play a meaningful role in supporting pipeline generation, executive relationships, and brand awareness as Sprig continues to scale.

This role is based in our vibrant and modern San Francisco headquarters, 4x week.

Your Impact

• Lead the end-to-end planning and execution of Sprig’s signature events, encompassing strategy, budgeting, vendor management, site visits, and on-site execution

• Serve as the primary owner for event timelines, budgets, and vendor relationships, ensuring high-quality delivery within scope and budget

• Partner closely with Marketing, Sales, and Customer Success to align event goals, messaging, and attendee experience

• Act as the central point of coordination across internal teams and external partners to keep complex programs moving forward

• Define and track success metrics for flagship events, including attendance, engagement, and pipeline influence, and present post-event insights and recommendations to inform future improvements

Your Strengths

• 4+ years of experience in B2B events or field marketing, ideally in a high-growth SaaS environment

• Experience owning complex, multi-stakeholder events with meaningful scale (200+ attendees or comparable scope)

• Strong program management skills with the ability to manage multiple timelines, vendors, and stakeholders with minimal oversight

• A proven ability to balance strategic thinking with hands-on execution in fast-moving environments

• Confident communicator who can work directly with senior leaders and external partners and clearly articulate plans, risks, and results

• Comfortable operating in resource-lean environments with high expectations and a high bar for quality

Benefits & Perks

• Competitive Salary

• Competitive Employee Equity

• 401K Program

• Medical, Dental, and Vision Benefits

• FSA/HSA Benefit

• $175/month Commuter Benefit

• Additional Wellbeing Benefits

• Flexible Paid Time Off

• Paid Parental Leave

• Professional Development Stipend

• Hybrid Office Policy

• Lunch and dinner daily

• Company Sponsored Social Events

At Sprig, we pride ourselves on being a people-first company, where your contributions truly matter and are valued. We were recently awarded by Fortune as top 50 best places to work in the US, and top 50 Places to Work in the Bay Area by Built In. Come join our mission of building products users love and have a real impact on Sprig’s future.

Our Commitment to Diversity and Inclusion

We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

Employee Pay Disclosure

The salary range for this full-time position is $130,000 - $150,000 + Equity + Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.

***Please beware of scammers who are posing as Sprig and Sprig team members. Our recruiters use @sprig.com email addresses exclusively. We do not conduct interviews via text or instant message, and we do not ask candidates to purchase equipment through us or solicit money from you. If you have been contacted by someone claiming to be from a different domain about a job offer, please report it as potential job fraud to law enforcement and contact us here.***