Strategic Analytics & Insights Market Lead - Malaysia

In this Strategic Leadership role, you will be responsible for the development of NielsenIQ Strategic Analytics & Insights business at country level, driving profitable revenue growth, representing VOC and creating awareness of the broader SA&I portfolio. You will lead a local market SAI business partners’ team, work closely with the NIQ segment leaders, and set a strategy that focuses on account retention, growth and acquisition.  This role is also accountable for accurately managing an active sales pipeline, forecasting sales for your portfolio and segment, coaching the specialty seller team to better results by leveraging multiple sales drivers such as prospecting, campaigns, and other account engagement tools. 

Responsibilities

• Profitable revenue growth• Own SA&I revenue and cost OP, driving long term profitable growth.
• Develop sales plans and strategies to achieve sales goals in collaboration with each SA&I cluster leader.
• Manage sales team pipeline and assist in closing deals through strategic intervention.
• Set quarterly and annual sales quotas.
• Provide detailed sales forecasting on a monthly basis
• Own client-level annual operational (OP) planning inputs with the team at the account/geo level with Regional Leaders and SAI market/cluster leaders’ input.
• Create sales reports and provide feedback to senior team and region leaders.
• Drive sales while maintaining a long-term perspective to maximize overall revenue generation while being able to generate short term results.
• Ensure the team is scoping projects responsibly that meet SAI profitability guidelines
• Partner closely with Region Leader/Customer Success to align on goals and strategy and drive shared accountability for revenue targets.
• Implement annual pricing increases and influence price-setting for new services.
• Advise on RFPs
• Ensure NIQ fund usage
• Be a NIQ relationship driver.  Liaise with local NIQ sales leaders on joint business planning, regional commercial efforts, and SAI product pushes.

• Voice of client• Maintain & develop the commercial relationship to clients within the local market
• Monitor the market and competitor products and activities
• Review customer activity and anticipate prospecting needs.
• Establish and maintain senior level key prospect/client relationships
• Provide input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends. Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid / long term product roadmaps.

• People management• Recruit and hire sales associates.
• Motivate the sales teams to achieve their goals
• Work with training team and peers to develop sales training content and protocols.

Ensure internal processes are followed, including adherence to tracking customer and transactional information in CRM system and other sales and operational processes.

• Expert in CPG / T&D Sales and Consumer research
• Experience in transformation initiatives
• Proven Leader of high performing teams
• Bachelor's Degree required
• Good knowledge of NielsenIQ products, services and data preferred
• Expertise in (application of) one of NielsenIQ solutions is a plus
• Strong analytical skills
• Proven sales acumen

Skillsets

• Strong sense of urgency and accountability to drive client outcomes
• Proven experience in leading a team, managing people, and developing talent
• Experience in driving organizational transformation
• Able to work collaboratively with internal & external teams
• Capable to maintain positive client relationships in complex situations & resolve client issues
• Strong logic, deductive reasoning, problem-solving, and critical thinking skills
• Skilled & polished communicator, including client presentations / events
• Strategic thinking and vison
• Understanding of dependencies across areas
• Strong project management skills and ability to manage multiple priorities
• High say-do ratio

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion