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Strategic Analytics & Insights Business Partner (Senior Manager/ Associate Director)

NielsenIQ

Hanoi, Hanoi, Vietnam permanent

Posted: March 9, 2026

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Quick Summary

This role involves driving profitable revenue growth as a Brand Manager in a country-level role, responsible for developing the SAI CB&I Practice business, creating awareness of a product/service and representing VOC.

Job Description

At NIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies

In this Strategic role, you will be responsible for the development of the SAI CB&I Practice business at a country level operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You will work with a Sales Product Experts team and the global solution Practice leader and support local sales team (Business Partners) in collaboration with multiple areas like Product Leadership, Customer Success, Sales Enablement, Marketing, etc. 

Core Responsibilities 

• Own overall Country Practice revenue and cost OP, driving long term profitable growth. 
• Serve as senior leader on Local RFI/RFP engagements working across SA&I and NIQ for a unified response and representing the Practice and its tools.     
• Involve in proposal development and E2E sales process in partnership with SS, Sales Enablement and Customer Success.  
• Own regional sales Practice communities including all regional leaders and local Practices to share BDPs, White Space opportunity frameworks, etc. with a regular cadence.  
• Build valuable routines across the team to keep high engagement levels and collaboration across teams.  
• Actively participate in global Practice sales communities. Explore alternative use cases that could be served with existing product capabilities to capture new revenue opportunities in existing clients or new verticals. 
• Partner with Global Practice team to give input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends. Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid / long term product roadmaps. 
• Collaborate with Product Leadership and sales transformation team on rate cards that reflect pricing strategy / positioning vs competition and enable internal profit targets. Evaluate potential partners that can help us drive incremental revenue complementing our offering or covering areas we are not investing in.    
• Clearly and convincingly articulate Practice offerings and unique value proposition, matching them with relevant client business challenges/KPIs. Adapt Practice sales framework to each Region linked to use cases relevant to specific target buyer personas.  

• Bachelor’s Degree or equivalent with minimum 8+ years’ experience in business development/ account management 
• Well versed with Quantitative research, analytical, interpersonal and problem-solving skills  
• Excellent client management and relationship building skills and ability to converse with mid-level stakeholders in client organization.  
• Proficient in Microsoft Excel & PowerPoint, familiar with Sales Loft, PBI, Salesforce alike  
• Ability to draw insights and good story telling skills  
• Excellent written & verbal communication skills

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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