Store Manager - St Kilda

At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down-to-earth team that’s obsessed with improving every day, and we’re growing fast.

We’re looking for a driven, people-first Store Manager to take the reins at our brand new St Kilda store set to open early September 2026! This is your chance to lead a passionate team, deliver exceptional customer experiences, and make a real impact.

What’s in it for you?

OTE $ $100,000 (Base + Super + Monthly + Annual Bonus + Profit bonus) (monthly & annual incentives)

Real opportunity to earn more as you perform

Leadership development programs to grow your career 

Annual 3-day Leadership Conference with the AU/NZ team where you will be part of broader business discussions as well as a chance to let your hair down and celebrate being part of BN with the entire AU NZ Leadership Team.

Access to world-class training and development tools

A monthly allowance for your store to reward, incentivise and recognise your team.

2 free pairs of glasses per quarter product allowance so you can rep the brand in style and a year's supply of contacts!

What you’ll be doing

Lead, coach and inspire your team to deliver outstanding customer experiences

Drive sales performance and smash targets

Create a high-energy, positive store culture

Partner with your Optometrist to grow both retail and clinical success

Run a smooth, efficient operation—without ever compromising on service

What we’re looking for

Proven Store Management experience in Optics or Retail at a Senior Store Manager level (or equivalent)

Experience in optics is highly regarded; alternatively, if you have supervisory or management experience in retail, hospitality or similar and are keen to learn - we are keen to teach! so we strongly encourage you to apply.

Someone who feels at home with our values: tight-knit, down-to-earth, and constantly improving

A passion for delivering exceptional customer experiences

Confident in driving sales through honest, well-judged recommendations 

High energy and adaptability in a fast-paced environment

Strong leadership skills - you know how to motivate and develop a team

Commercial mindset with a drive to achieve results

A confident leader who enjoys developing others

This is your chance to step into an exciting role, elevate your leadership career, and be part of a brand that’s growing fast.

Ready to frame your future? Apply now.

Bailey Nelson is proud to be an inclusive, diverse workplace. We welcome applicants from all backgrounds and identities.