Store Expansion Lead

This role is for one of the Weekday's clients

Salary range: Rs 1200000 - Rs 3000000 (ie INR 12-30 LPA)

Min Experience: 4 years

Location: Bengaluru

JobType: full-time

We are seeking a Store Expansion Lead to own and scale the new store growth funnel—from lead generation to final store launch. This is a revenue-first role focused on building predictable, scalable expansion engines within a lead-driven sales model, with direct accountability for store-level outcomes.

Requirements:
Key Responsibilities

A. Expansion Strategy & Demand Architecture

• Design and execute the lead generation strategy for new store expansion across digital and offline channels.
• Define expansion funnel targets, capacity planning, and throughput metrics (leads, meetings, onboarding).
• Partner with leadership to translate expansion roadmaps into clear demand and revenue requirements.

B. Digital Demand & Agency Management

• Manage external agencies and vendors across budgets, creatives, targeting, and cost-per-lead (CPL) goals.
• Evaluate campaign performance, messaging, and channel effectiveness to improve lead quality.
• Build structured experimentation frameworks to continuously enhance conversion and scalability.

C. Expansion Funnel Ownership

• Own and manage the expansion funnel within CRM systems (Kylas or equivalent).
• Define lead qualification criteria, stage gates, and handoff processes across marketing, sales, and operations.
• Track and optimize funnel performance from raw leads through onboarding and store launch.

D. Sales Enablement & Conversion Programs

• Partner with inside sales and field teams to improve scripts, cadences, and conversion playbooks.
• Design and run structured programs to improve lead-to-meeting and meeting-to-onboarding conversion rates.
• Act as the central program owner coordinating marketing, telesales, field teams, and operations.
• Run cross-channel experiments to identify and scale high-impact growth levers.

E. Expansion Analytics & Performance Management

• Own dashboards and reporting for key metrics, including:
• Cost per Lead (CPL), Cost per Qualified Lead (CPQL), and Customer Acquisition Cost (CAC)
• Percentage of relevant leads
• Lead-to-meeting and meeting-to-onboarding conversion rates

• Identify funnel bottlenecks and drive targeted interventions to improve throughput.
• Present actionable expansion insights and performance updates to leadership.

What We’re Looking For

• 4+ years of experience in growth, revenue, sales strategy, consulting, or go-to-market roles.
• Strong background in high-growth startups, consulting firms, or scaled consumer businesses preferred.
• Proven experience working closely with sales teams and managing lead-based funnels.
• Exposure to retail, franchise, real estate, telecom, fintech, or multi-location business models is a strong advantage.

Skills & Mindset

• Strategy-first, execution-focused approach.
• Strong commercial and sales-oriented mindset.
• Structured thinker with strong program and funnel management discipline.
• High ownership and ability to influence cross-functional teams without direct authority.
• Deeply data-driven with strong analytical and experimentation capabilities.

Skills

Sales Funnels · Funnel Optimization · Lead Generation · Sales Operations · Business Expansion · New Store Openings