State Sales Manager
Hellofresh
Posted: April 1, 2026
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Quick Summary
State Sales Manager is responsible for managing and overseeing direct sales and marketing activities within their respective state/region, growing a sales team to achieve key business objectives.
Required Skills
Job Description
Our State Sales Manager is responsible for the managing and oversight of all internal direct sales & marketing activities and strategies within their respective State/Region, growing a sales team to achieve key business objections. This includes managing all aspects of direct sales activity within their respective State.
You will...
• Plan, direct & coordinate all internal sales & marketing activities in respective State/Region
• Set targets and forecast sales results to achieve key business objections through driving high total conversions and increasing average order values
• Direct and reinforce company brand through the training and oversight of all local customer-facing aspects of the business in respective State
• Develop & implement new sales initiatives or strategies to maximize sales volume, profitability & customer retention/loyalty
• Work closely with Senior Growth Managers & Directors as well as the Brand Team to implement localized sales & marketing initiatives in line with company values
• Protect the company’s brand and values
• Liaise with brand & creative teams to drive customer loyalty & retention through managing team leaders & sales representatives maintenance of brand image
• Management of local direct sales teams across residential & event sales campaigns including sourcing, hiring, onboarding, training and performance management
• Grow local direct sales teams through employment development, hiring, onboarding & training of sales team leaders & sales representatives
• Develop KPI’s of all aspects of the direct sales channel
• Organize and source special events and new opportunities for teams to sell within respective region
You have...
• Experience developing and working towards sales targets & KPI’s
• Managed a team of sales representatives across direct sales campaigns (door to door preferred)
• An obsession with detail and a nature that will not rest until everything is in order
• Quantitative and analytical experience including comfort with Excel
You are...
• Obsessed with food!
• Proactive, ambitious, and assertive: you take ownership of your work and think beyond the scope of a given assignment
• Entrepreneurial and can make things happen
• Excited to work in a fast-paced environment with constant change, comfortable making split-second decisions with far reaching consequences
• Passionate about our business: a foodie or an operations and problem-solving zealot
What you’ll get in return...
• The chance to have a significant impact on one of the fastest-growing global food technology companies in an exciting growth phase
• Flexible working arrangements
• Egoless environment, constant learning with room for personal growth
• Free access to Headspace
• HelloFresh Academies - monthly internal learning & development
• A diverse and vibrant international environment, with offices in 17 countries
• Company discount - 70% off HelloFresh
Start Date: Immediately available - Can wait a notice period
Duration: Permanent full time role. You must have the right to work full-time in Australia.
Location: Sydney Australia
Salary: $75,000 - $105,000 + super.
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