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State Sales Manager

Hellofresh

Sydney, New South Wales, Australia (Sydney, Australia) permanent

Posted: April 1, 2026

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Quick Summary

State Sales Manager is responsible for managing and overseeing direct sales and marketing activities within their respective state/region, growing a sales team to achieve key business objectives.

Job Description

Our State Sales Manager is responsible for the managing and oversight of all internal direct sales & marketing activities and strategies within their respective State/Region, growing a sales team to achieve key business objections. This includes managing all aspects of direct sales activity within their respective State.

You will...

• Plan, direct & coordinate all internal sales & marketing activities in respective State/Region

• Set targets and forecast sales results to achieve key business objections through driving high total conversions and increasing average order values

• Direct and reinforce company brand through the training and oversight of all local customer-facing aspects of the business in respective State

• Develop & implement new sales initiatives or strategies to maximize sales volume, profitability & customer retention/loyalty

• Work closely with Senior Growth Managers & Directors as well as the Brand Team to implement localized sales & marketing initiatives in line with company values

• Protect the company’s brand and values

• Liaise with brand & creative teams to drive customer loyalty & retention through managing team leaders & sales representatives maintenance of brand image

• Management of local direct sales teams across residential & event sales campaigns including sourcing, hiring, onboarding, training and performance management

• Grow local direct sales teams through employment development, hiring, onboarding & training of sales team leaders & sales representatives

• Develop KPI’s of all aspects of the direct sales channel

• Organize and source special events and new opportunities for teams to sell within respective region

You have...

• Experience developing and working towards sales targets & KPI’s

• Managed a team of sales representatives across direct sales campaigns (door to door preferred)

• An obsession with detail and a nature that will not rest until everything is in order

• Quantitative and analytical experience including comfort with Excel

You are...

• Obsessed with food!

• Proactive, ambitious, and assertive: you take ownership of your work and think beyond the scope of a given assignment

• Entrepreneurial and can make things happen

• Excited to work in a fast-paced environment with constant change, comfortable making split-second decisions with far reaching consequences

• Passionate about our business: a foodie or an operations and problem-solving zealot

What you’ll get in return...

• The chance to have a significant impact on one of the fastest-growing global food technology companies in an exciting growth phase

• Flexible working arrangements

• Egoless environment, constant learning with room for personal growth

• Free access to Headspace

• HelloFresh Academies - monthly internal learning & development

• A diverse and vibrant international environment, with offices in 17 countries

• Company discount - 70% off HelloFresh

Start Date: Immediately available - Can wait a notice period
Duration: Permanent full time role. You must have the right to work full-time in Australia.
Location: Sydney Australia
Salary: $75,000 - $105,000 + super.

#S-DNI #LI-DNI

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