Staff Product Manager - Onboarding and Activation

About Us
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 1 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Role Summary
As the Staff Product Manager for Customer Onboarding & Activation, you will own the end-to-end strategy and execution for the "First 30 Days" experience. Your mission is to accelerate Time-to-Value, design personalized onboarding paths, and maximize Trial-to-Paid conversion rates across the HighLevel platform. You will lead cross-functional pods to build scalable, data-driven solutions that turn new sign-ups into power users.

What You’ll Do
●Drive Core Metrics: Define and move the needle on onboarding completion rates, activation milestones (by segment), and trial-to-paid conversion.
●Personalize the Journey: Design and deliver tailored product experiences (flows, in-app guidance, and nudges) that guide different user personas to their "Aha!" moment faster.
●Predictive Activation: Partner with Data Science to identify behaviors that correlate with long-term success and build product work-streams to encourage those specific actions.
●Experiment & Iterate: Run high-velocity A/B tests on product pages, onboarding flows, and trial experiences to optimize the conversion funnel.
●Cross-Functional Leadership: Collaborate with Marketing and GTM teams to ensure lifecycle communications are perfectly synced with the in-app experience.
●Mentorship: Coach PMs and APMs on the Growth team, establishing "best-in-class" standards for growth experimentation and user psychology.
●Influence the product roadmap: Collaborate with engineering, design, UX, growth and marketing to prioritise and execute on onboarding & activation-centric initiatives across the platform.
●Voice of the New Customer: Conduct qualitative research and user interviews to translate early-user insights into product requirements and value propositions.

What We’re Looking For
●10+ Years of PM Experience: Proven track record in high-growth SaaS, specifically within Growth, Onboarding, or Self-Service funnels.
●Activation Experts: Deep experience in reducing friction, improving "Time-to-Value," and optimizing complex user workflows.
●Data-Driven Mindset: Ability to work with complex usage data, run rigorous experiments, and interpret cohort analyses to define meaningful KPIs.
●Growth Mindset: Ability to thrive in a fast-paced environment where speed of learning is a competitive advantage.
●Influencer: Exceptional communication skills with the ability to align senior stakeholders around a unified growth roadmap.

What you’ll get
●Strategic Impact: Opportunity to lead the Onboarding pillar, a top-level business priority.
●Collaborative Culture: Work within a high-energy environment alongside Data Science, Design, and Growth specialists.
●Scale: Influence the next phase of growth for a global platform and build frameworks that will define our future operations

Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

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