Staff Product Designer, Borrow Origination

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Team

The Borrow design team at SoFi crafts seamless, intuitive experiences across our lending products, helping members borrow with confidence and realize their ambitions.

Borrowing can feel overwhelming and complex. As product designers, our role is to reduce friction, increase clarity, and build trust in high‑stakes, decision‑heavy moments. We shape the future of loan origination by delivering new features and improving current experiences that help members understand options, qualify, and get to “yes” faster.

The lending journey has two key milestones: applying for a loan and, once funded, paying on time. This role focuses on the first milestone — from product education and discovery through pre‑qualification, application, verification, and offer selection.

The Role

As a Staff Product Designer on the Borrow Origination team, you will help shape the future of personal finance by designing member‑first experiences. In this role, you will:

• Use a design‑thinking process to establish and execute vision for team initiatives.

• Challenge the status quo, push innovation, and inspire teams toward a unified outcome

• Look holistically at members' end to end user journeys and develop a strategic vision on how to educate, guide them to the right lending product for their goals.

• Use data, research, and experimentation to drive design decisions; partner on A/B tests and define success metrics (e.g., completion rate, time‑to‑yes, drop-off reduction, error rate, NPS).

• Lead end‑to‑end design for origination flows—from top‑of‑funnel education and pre‑qualification to verification, document upload, and offer selection—across web and mobile platforms.

• Reduce friction and ambiguity throughout the application process.

• Enable personalized discovery experiences that create cross-ecosystem value within SoFi.

• Translate complex requirements (risk, legal, compliance, credit policy) into simple, trustworthy interactions and clear, inclusive content.

• Collaborate closely with Product Managers, Engineers, Researchers, and Content Designers across multiple product areas to deliver seamless experiences that transform members' financial situation.

• Create systems, not just screens—define patterns for progressive disclosure, validation states, help surfaces, and decision moments; contribute to and advocate for high-quality, consistent design system adoption.

• Prototype at the right fidelity to align stakeholders and validate value early; run usability tests and synthesize insights into actionable design iterations.

• Tell a compelling story—craft artifacts that communicate rationale, trade‑offs, and impact to drive alignment and accelerate decision-making.

• Collaborate with our design system (Pacific) to leverage and improve templates and components.

• Contribute to scaling design best practices across the company and within the Design org.

Qualifications and experience

• 8+ years in product design/UX with a portfolio showcasing complex, high‑stakes flows and measurable outcomes.

• Strong written and verbal communication; able to articulate strategy and process and lead cross‑functional alignment.

• Experience partnering with Product/Engineering/Data to define product strategy and experimentation plans.

• Fluency in using metrics to inform design and measure success.

• Experience facilitating design sprints or similar frameworks to align stakeholders around business and member needs.

• Expertise with modern design/prototyping tools (Figma; Adobe Creative Suite as needed).

• Strong command of mobile and web UX best practices (iOS, Android, responsive web).

• Ability to translate research, member needs, and product data into clear design decisions.

• Experience presenting to senior leadership and advocating for member needs within business and technology constraints.

• Experience setting and managing design priorities through planning and execution.

• Passion for team building and shaping a healthy design culture.

Even better

• Experience in personal finance, lending/credit, identity/KYC, or other regulated domains.

• A passion for turning complexity into usable, beautiful experiences.

• Experience working with remote, distributed teams.

• Exposure to both B2C and B2B or operator/agent tooling environments.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.