Staff Market Researcher

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

As a Staff Market Researcher at Apollo, you'll lead critical research initiatives that inform our competitive positioning, brand strategy, and growth opportunities. You'll work cross-functionally with Product and GTM teams to deliver actionable insights that drive business decisions around pricing, packaging, market expansion, and competitive strategy.

Key Responsibilities

Competitive Intelligence

• Design and execute comprehensive competitive analysis frameworks to monitor competitor movements, product launches, and market positioning

• Develop competitive battle cards and positioning materials for sales and product teams

• Build and maintain competitive intelligence systems and dashboards

• Conduct win/loss analysis to understand competitive dynamics and inform product strategy

Brand Tracking & Perception

• Lead brand health tracking studies to measure awareness, consideration, and perception in target markets

• Design and implement brand perception research across customer and prospect segments

• Analyze brand positioning relative to competitors and provide strategic recommendations

• Partner with marketing to measure brand campaign effectiveness

Growth Research

• Lead pricing and packaging research to optimize monetization strategy

• Conduct market sizing and segmentation analysis for expansion opportunities

• Design and execute research to identify new market segments and use cases

• Evaluate product-market fit for new features and offerings

• Partner with Product on experimentation and testing methodologies

Cross-Functional Partnership

• Collaborate with Product teams to inform roadmap decisions with customer insights

• Partner with GTM teams (Sales, Marketing, Customer Success) to drive go-to-market strategy

• Present research findings and recommendations to executive leadership

• Mentor and guide other researchers and stakeholders on research best practices

Required Qualifications

• 8+ years of experience in market research, with a focus on competitive intelligence, brand tracking, and/or growth research

• Deep expertise in both qualitative and quantitative research methodologies

• Proven track record conducting pricing and packaging research with measurable business impact

• Strong competitive intelligence skills, including framework development and analysis

• Experience with brand tracking methodologies and metrics

• B2B SaaS experience preferred, particularly in sales intelligence, data, or martech

• Excellent stakeholder management skills with ability to influence cross-functional teams

• Strong analytical skills with proficiency in statistical analysis tools (SPSS, R, Python, or similar)

• Outstanding communication skills with ability to translate complex data into actionable insights

• Experience working across Product and GTM organizations in a fast-paced environment

Preferred Qualifications

• Advanced degree in Market Research, Statistics, Business, or related field

• Experience with research platforms and tools (Qualtrics, Sprig, Dovetail, etc.)

• Knowledge of sales technology and data intelligence market

• Experience building and scaling research functions

• Background in product-led growth or expansion research

The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.

Annual Pay Range
$170,000—$225,000 USD

We are AI Native

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.

Learn more here!