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Staff Content Designer, Growth

Sofi

CA - San Francisco; WA - Seattle (CA - San Francisco) Remote permanent

Posted: January 16, 2026

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Job Description

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role
As Staff Content Designer, it will be your responsibility to shape the future of personal finance by delivering a consistent SoFi voice throughout the experience, establishing content frameworks that set a high standard for excellence and collaborating with a multi-disciplinary set of stakeholders. You’ll focus on one or more product areas with a particular lens on Member Growth initiatives. The Member Growth team sits at the center of how millions of people discover, understand, and get value from SoFi - owning some of the highest-impact moments across acquisition, onboarding, and activation.

You’ll work alongside the Designers, Researchers and larger team within Member Growth and additional work with other Content Designers, Marketing writers, Legal & Compliance colleagues, Brand Strategists and teams to bring the best holistic experience to life for our members.

SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent. And that starts with you.

Responsibilities

• Drive content creation across a number of concurrent work streams within one or more product areas including new features, improvements and optimizations.

• Establish and maintain content style guides and repeatable content frameworks.

• Collaborate closely with Designers, Researchers, Marketing Creatives, Legal & Compliance colleagues and Brand Strategists to iterate and drive clear solutions that bring SoFi’s voice to life in product.

• Develop effective solutions based on research, member insights, and industry best-practices (across finance and tech).

• Present content solutions and clearly communicate design intent through documentation and presentations.

• Collaborate with other content designers working on other product areas to drive alignment and consistency across the entire user experience.

• Share work early and often for wide visibility and alignment.

Qualifications and Experience

• 8+ yrs experience of experience working in product design/UX roles

• Strong point of view on voice, tone, formatting, etc.

• Ability to leverage and work with a wide range of tools (ie Figma, Witer.AI, CMS’s, etc).

• Lived experience with high-growth products, strategies & tactics.

• Expertise in content design best practices across software products.

• Strong collaboration skills across cross-functional teams including product management, engineering and marketing.

• Ability to translate user research, user needs and product data to make informed design solutions.

• Track record for delivering end to end solutions with cohesive language and patterns, from initial concepts to launch.

• Experience presenting work and rationale to senior leadership and advocating for user needs in the context of business goals.

• Experience working in a highly collaborative, fast-paced, agile environment using tools like Jira and Confluence.

• A portfolio URL or PDF to submit with examples of content designer work.

Even better

• Experience working on financial products.

• Experience working on content guidelines and frameworks.

• Experience working on multi-phased, long-term initiatives.

• An eye for the copy errors in this job description. ;)

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

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