Sr. Product Manager, In-App Content

The Opportunity

The Sr. Product Manager, In-App Content, will guide the creation and distribution of premium, trend-relevant templates, effects, filters, transitions, and motion assets for Adobe Premiere on mobile devices. This role involves working in close coordination alongside the Creative and Product teams to establish the visual style and manage regular content launches in global markets.

What you'll Do

You will define the content strategy and manage the delivery timeline and ongoing work for in-app template and creative content (audio and video) for Premiere mobile and desktop apps. You’ll work with colleagues, including our creative team, across Adobe to help define the visual identity and motion language for templates and other in-app assets. We expect you to maintain a high level of craft and originality across templates, transitions, effects, titles, filters, and beyond. Content will be global and should represent regional trends and cultural awareness.

Review, provide feedback, and approve all in-app content in advance of release. Partner with engineering and Adobe's internal creative agency to build workback schedules and direct the daily process.

Study trends and conduct customer research to define monthly themed content packs based on cultural calendars, platform trends, and emerging aesthetics. Translate research into comprehensive briefs to guide the work of internal and external contributors.

Work in a highly matrixed, cross-functional organization with engineering, product management, marketing, community and social teams, finance, and more. Understand how the team's work fits into the broader strategy and effectively communicating and collaborating with others will be key to your success.

Experience

• 10+ years of experience in Product Management, video, motion/animation, content creation, or related fields.
• A strong sense of design, the ability to partner successfully with creatives, and brand-forward thinking.
• Experience editing video, crafting motion graphic animations, and working with templates.
• Ability to manage both conceptual and production-level work across global teams.
• Solid understanding of social trends (TikTok, Instagram, YouTube Shorts) along with knowledge of cultural nuance for regional content packs.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. 



In California, the pay range for this position is $194,800 - $282,100


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.