Sr. Marketing Manager - AEO

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

The Organic Growth organization is Kraken’s engine for compounding, durable user growth. It integrates SEO, ASO, RAF (Refer-A-Friend), and Content, working cross-functionally with Product, Data, Engineering, Legal, and Brand.

Our mission: make Kraken discoverable everywhere that users — and machines — look for credible information about crypto. The AEO function will play a pivotal role in shaping this next phase of growth by aligning data, content, and technical systems around AI-era discovery principles.

We are looking for a Senior Manager, Answer Engine Optimization (AEO) to define and own Kraken’s strategy for discoverability across AI Overviews, chat assistants, knowledge panels, voice systems, and semantic search environments.

This role sits within the Organic Growth organization alongside SEO, ASO, RAF, and Content — and will serve as a strategic bridge between technical infrastructure, brand authority, and AI discovery ecosystems.

You’ll design how Kraken’s data, content, and entity presence interact with large language models (LLMs) and generative search systems. This is not traditional SEO. This is about building Kraken’s identity into the foundation of intelligent search.

The opportunity

• Define and lead Kraken’s AEO strategy — spanning AI search (SGE, Bing Copilot), voice assistants, LLM integrations, and multimodal surfaces.

• Build and maintain Kraken’s entity and data ecosystem, ensuring accurate, structured, and retrievable information across Wikidata, schema, and knowledge graphs.

• Partner with Engineering and Product to implement AEO-first technical infrastructure (structured data, graph APIs, embeddings, crawl optimization).

• Lead AEO content architecture, guiding teams on creating short-form, citation-friendly, verifiable content aligned to AI retrieval behaviors.

• Collaborate with Brand, Legal, and PR to ensure Kraken’s data and messaging are authoritative, compliant, and discoverable in AI systems.

• Measure and optimize AI visibility and citations using emerging tools (e.g., Perplexity, Bing Copilot analytics, SGE monitors).

• Partner with Data Science to define AEO performance frameworks — moving beyond rankings toward citation share, retrieval rate, and AI-influenced conversion.

• Build internal education and best practices for AEO across Kraken’s global teams.

Skills you should HODL

• 7+ years in search, structured data, or technical growth roles, with deep understanding of AI-driven discovery ecosystems.

• Expertise in Answer Engine Optimization (AEO), Entity SEO, and Semantic Search — including schema markup, knowledge graph curation, and data structuring.

• Proven ability to bridge engineering and content, translating AI retrieval requirements into actionable systems.

• Experience optimizing for LLM and AI search visibility (Google SGE, ChatGPT browsing, Bing Copilot, Perplexity, etc.).

• Strong command of structured data formats (JSON-LD, RDFa, microdata), APIs, and crawling/indexing behavior.

• Excellent data literacy — experience defining and tracking non-traditional KPIs (citations, entity relationships, knowledge panel accuracy).

• Exceptional communication skills — capable of evangelizing AEO to both technical and creative teams.

• Deep interest in crypto and Web3, ideally with an understanding of on-chain data, decentralized identity, and crypto market dynamics.

Nice to haves

• Background in information retrieval, NLP, or knowledge engineering.

• Experience building knowledge graphs or integrating with open data ecosystems (Wikidata, schema.org).

• Familiarity with AI evaluation and prompt engineering for search optimization.

• Past experience leading AI visibility initiatives for regulated or high-trust industries (finance, health, etc.).

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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