Sr. Manager, User Acquisition

Who we are

At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and backgrounds impact the games we make.

We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we'll be making as well as the overall direction of the company. If you're passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you.

About the role

As Senior Manager, Growth & User Acquisition, you will define and execute the tactical strategy for player acquisition across our portfolio, contributing to the overall strategy and developing team capabilities. You will lead with a growth mindset, combining input with analytical rigor to drive measurable impact. You will be the deep ad tech and channel expert, responsible for the end-to-end execution, optimization and reporting. We are looking for someone who can foster a culture of continuous learning and adaptability, ensuring every campaign, experiment, and initiative advances the organization’s broader objectives.

What you’ll achieve

• Lead & Execute Growth Strategy: Develop and manage a data-driven UA strategy that aligns with company objectives across our portfolio.

• Validate & Scale: Partner with product and creative teams to design experiments that validate early game concepts, measure market potential, and optimize launch strategies.

• Manage Performance Across Channels: Directly manage campaigns across a variety of UA traffic, ensuring campaigns are innovative, measurable, and scalable.

• Cross-Functional Collaboration: Work closely with Creative, Analytics, Product, and Operations teams to get alignment on strategy and goals for each phase of Soft Launch, Global Launch and Post-Launch. Provide regular updates and reporting on UA and growth initiatives.

• Innovate & Explore: Proactively identify new opportunities for efficient spend allocation, be on top of trends and technologies to expand growth opportunities and maintain a competitive edge in the mobile gaming landscape.

• Integrate AI to Drive Efficiency & Scale: Champion the use of AI and automation to enhance campaign performance, accelerate creative and optimization workflows, and unlock operational efficiencies. You will identify high-impact opportunities for AI adoption across UA, empowering teams to work smarter and scale impact with fewer manual constraints.

• Mentorship: Provide technical guidance and mentorship to junior members of the team on best practices for channel measurement, data utilization and optimization techniques.

What you’ll need to be successful

• Hands-on performance-focused user acquisition and growth experience, specifically within the mobile gaming industry.

• Deep knowledge in paid channels, UA creative trends and measurement frameworks. Proven record of scaling campaigns with results in expanding audiences and revenue.

• Exceptional ability to manage projects, set clear execution goals, and drive collaboration across functions.

• Strong creative and analytical instincts, capable of executing campaign strategy, creative testing, and growth experimentation.

• Ability to thrive in fast-paced, dynamic environments, pivoting strategies and execution plans based on data and market shifts. Continuously evaluate and improve strategies, adopt new tools and methods to drive performance and scale.

• Excellent communication skills, capable of translating complex strategies for diverse stakeholders.

Why join us

There are many reasons to join us, but here are a few:

• We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community

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We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.

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Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming

Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.