Sr. Manager of Loyalty & Subscriber Experience

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

We’re looking for a Sr. Manager of Loyalty & Subscriber Experience to own how we build long-term relationships with customers across Grüns and our family of brands. This role will be the single owner of loyalty & subscriber experience, responsible for designing, launching, and continuously optimizing a program that drives incremental value and works seamlessly alongside subscriptions and retention marketing.

You’ll partner closely with Retention, CX, Brand, Product, and Ecomm to ensure loyalty is thoughtful, consistent, and effective — not fragmented or promo-driven. This role reports into the Director of Retention and Lifecycle.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a quarterly basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Own loyalty strategy across Grüns and our family of brands with a holistic, centralized approach

• Design and launch a loyalty program that improves repeat rate, cross-sell, and LTV without cannibalizing email or SMS

• Define how loyalty and subscription work together as a unified customer value proposition

• Build and maintain a loyalty testing roadmap (earn rules, rewards, tiers, perks, exclusives)

• Analyze loyalty member behavior and share insights with Retention, Brand, and CX teams

• Own loyalty-specific promotions and member experiences

• Establish clear rules and documentation for how loyalty is used across channels

• Serve as the internal expert on loyalty strategy and performance

We're looking for someone who:

• Has 5-8+ years of experience in retention, lifecycle, CRM, or loyalty roles

• Has launched or owned a loyalty program in DTC, CPG, or subscription businesses

• Has built differentiated loyalty, membership, or subscriber benefits that go beyond standard points and discounts.

• Is comfortable working cross-functionally with Product, CX, Brand, and Ecomm

• Is familiar with loyalty platforms (e.g., LoyaltyLion, Yotpo, Smile.io)

• Brings a strong analytical mindset around repeat rate, cohorts, LTV, and incrementality

• Values testing, documentation, and scalable processes

Approach to the role:

• Strategic but execution-driven

• Obsessed with incrementality and customer behavior

• Disciplined about protecting long-term loyalty value

• Collaborative, confident, and comfortable with ambiguity

• Customer-first and commercially grounded

To Apply:

Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you’ll hear plenty more about that if you join us.

Compensation & Benefits:

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between $130,000-$150,000 depending on experience. Beyond base salary, we offer competitive equity packages and a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.

Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!