Sr Manager, Marketing Analytics - Breakout Prop

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

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The team

Breakout is a crypto-native prop trading platform backed by Kraken. Founded in 2023 by industry veterans, we combine deep liquidity, cutting-edge technology, and world-class risk management to create an unparalleled trading experience. With a commitment to transparency and innovation, we’re empowering traders to succeed in competitive markets while driving the future of trading. Recently acquired by Kraken, this acquisition gains the benefit of Kraken’s global infrastructure and trusted brand.

The opportunity

As Senior Manager, Marketing Analytics, you’ll be the architect of Breakout Prop’s marketing data ecosystem. You’ll build the tracking infrastructure, reporting frameworks, and analytical foundation that turn marketing data into insight — and insight into action. This is a unique opportunity to design a world-class analytics function from the ground up, in a company where growth and precision go hand in hand.

• Build the foundation: Design and implement a reliable, scalable marketing data infrastructure, ensuring accurate tagging, attribution, and data flow across channels.

• Implement tracking systems: Own and optimize tools like Google Tag Manager, Segment, or Tealium to ensure end-to-end visibility of the user journey.

• Develop dashboards & reporting: Create intuitive, automated dashboards and visualizations in platforms like Tableau, Looker, or Periscope to surface insights for executives and cross-functional teams.

• Analyze and interpret performance: Lead analyses that uncover drivers of acquisition, activation, retention, and LTV. Provide actionable recommendations that improve marketing efficiency and revenue.

• Investigate data abnormalities: When the data doesn’t come back as expected, you proactively investigate so that by the time leadership see it, there is an explanation or a hypothesis to chase.

• Model and forecast: Build and refine attribution models, cohort conversion studies, CLTV frameworks, and response models to guide growth decisions.

• Partner cross-functionally: Collaborate with Growth Marketing, Product, and Finance to ensure a single source of truth for marketing performance.

• Champion data culture: Establish best practices for data governance, measurement frameworks, and experimentation standards across the marketing organization.

Skills you should HODL

• 5+ years of experience in marketing analytics, ideally in a growth-stage or digital-first company.

• Exceptional quantitative and analytical skills with deep fluency in interpreting marketing and growth data.

• Expert knowledge of digital marketing analytics — attribution models, CLTV modeling, response modeling, and cohort analysis.

• Intermediate SQL skills and proficiency in at least one major BI platform (Tableau, Looker, or Periscope).

• Advanced experience with Google Analytics, Adobe Analytics, or Heap, and tag management platforms (Google Tag Manager, Segment, or Tealium).

• Strong understanding of paid media, web analytics, and user journey tracking.

• Proven ability to translate complex data into clear, actionable insights for both technical and non-technical audiences.

• A systems thinker who thrives in startup environments — you enjoy building structure where none exists yet.

• Curiosity and enthusiasm for the crypto ecosystem — comfort navigating an evolving, data-rich but fast-changing market.

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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