Sr. Manager, Insights - VALORANT Publishing

The Insights discipline helps empower Rioters' decision-making to be more data-informed. We're an interdisciplinary group of scientists, consultants, and strategists from all sorts of backgrounds who join together to represent and advocate for gamers around the world. We believe that illuminating the globally diverse experiences, behaviors, and needs of gamers is critical to Riot living up to our player-focused mission. We're a group united by our love of games, science, and helping others succeed.

As Head of Publishing Insights for VALORANT, you'll champion player voices, leading a team of researchers and analysts focused on the upper-funnel and around-game player experience. Your mission is to transform complex data and sentiment into actionable insights for global publishing strategies, engagement, and ecosystem health, understanding player interaction with esports, creators, and social moments. You'll partner with VALORANT's global publishing leadership, game teams, and ecosystem partners, setting the vision for measurement and delivering proactive insights. You'll collaborate with the head of VALORANT Game Insights. This hybrid position offers a blend of onsite collaboration at our global headquarters in Santa Monica, CA, and the flexibility of remote work.

Responsibilities:

• Analyze and optimize campaign performance, including brand health, creative resonance, and paid/organic strategy. Guide campaign planning by developing forecasting models and opportunity sizing frameworks.

• Support global-to-regional publishing strategy with localized insights and comparative benchmarking.

• Design and own KPIs across VALORANT’s publishing campaigns and deliver executive dashboards.

• Lead advanced modeling efforts, like segmentation, predictive forecasting, experimentation at scale, and quant or qual research, to surface new opportunities to reach and engage players.

• Set vision and operational strategy for the VALORANT insights team of Analysts and Researchers by mentoring junior Rioters and fostering cross-functional collaboration.

Required Qualifications:

• 7+ years in insights roles, with expertise in either research or analytics; 3+ years in leadership roles.

• Demonstrated experience leading publishing insights for a live service game or entertainment IP.

• Applied understanding of marketing experimentation, growth marketing, brand tracking, audience segmentation, and social/digital marketing analytics.

• Strong communication with ability to influence across creative/product oriented and technical audiences. Ability to synthesize behavioral, survey, and social data into compelling narratives for creative and executive stakeholders.

• Experience applying mixed methods approaches to high-stakes strategic problems and working in a high stakes, cross-functional environment.

Desired Qualifications:

• Experience working across multiple international markets.

• Familiarity with VALORANT’s player base and cultural positioning globally.

• Previous exposure to esports insights or creator marketing analytics.

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

Our Perks:

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.

Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:

• Safeguarding confidential and sensitive Company data

• Communication with others, including Rioters and third parties such as vendors, and/or players, including minors

• Accessing Company assets, secure digital systems, and networks

• Ensuring a safe interactive environment for players and other Rioters

These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.