Sr. Manager, Growth Marketing & Content

About the Role

Neighborhoods.com and 55places.com are built on a simple but powerful belief: the neighborhood and community you belong to matters more than the house you live in. Our content is the bridge between that belief and the people searching for their next home and community — and we're looking for a leader to make that bridge stronger, smarter, and more impactful than ever. As Sr. Manager of Growth Marketing & Content, you will lead the evolution of our content organization from a production-oriented team into a modern, revenue-connected content engine. You will own the strategy and execution across personalized email campaigns, blog and social content, regional and market-based content, and community creation and publishing — with a clear mandate to drive measurable impact at every stage of the customer journey from MQL engagement through to sale. This is a builder's role. You will inherit a team and a body of work with real foundations, and you will reimagine how that work is done — modernizing tooling, removing workflow chokepoints, reducing over-reliance on legacy processes, and developing the team around you. You will work closely with numerous growth leaders at the company including the Director of Sales and the Director of Customer Engagement, and you will have a dotted-line relationship with the lifecycle email and HubSpot execution team to ensure creative content strategy flows seamlessly into deployment and personalization. This role is 100% remote. This is a W-2 salary position with benefits. Candidates must be eligible to work in the US for any employer; we are unable to sponsor visas.

What You'll Own

Growth Marketing & Campaign Content

- Lead the development of personalized email campaign content that includes geo and stage based personalization to drive customer conversion, working in close partnership with the customer growth, HubSpot execution team and Customer Engagement team

- Build and execute a content calendar across blog and social channels — seasonal, monthly, and thematic — designed to speak to our customer personas to drive MQL engagement and support conversion

- Develop regional, market-based and persona-based content strategies that support the sales team in moving customers through to close

- Define content briefs, messaging frameworks, and campaign narratives that are handed off cleanly to execution teams

Community Creation & Publishing

- Oversee the creation, accuracy, and publication of community and property profile pages across 55places.com and Neighborhoods.com

- Delegate day-to-day community page production to team members and contractors within the on-site content organization

- Ensure community content is SEO-optimized, accurate, and published on schedule — while shifting your own time from production to strategy and quality oversight

- Own the community content refresh roadmap, prioritizing markets and segments that drive the highest qualified customer impact

Content Strategy & Operations Modernization

- Identify and resolve structural workflow chokepoints that constrain content velocity

- Lead the transition away from waterfall editorial processes toward an agile, audience-first content model

- Evaluate, introduce, and champion modern content tooling — including AI-assisted creation, automation, and distribution platforms — to increase team output without proportional resource growth

- Reduce over-reliance on ad hoc freelance production by building scalable, repeatable content systems

- Align content themes to user intent, ensuring organic keywords/phrases/FAQs are featured to drive SEO, AEO, GEO

Team Leadership & Cross-Functional Partnership

- Directly manage and develop employees and contractors within the on-site content organization, with responsibility for performance, development, and workload across the team

- Provide creative direction and content strategy guidance to the lifecycle email execution team (dotted line)

- Partner leaders at the company including the Director of Sales and Director of Customer Engagement as a key stakeholder in campaign planning, lead nurturing strategy, and market content needs

- Build a team culture rooted in creative excellence, revenue accountability, and continuous improvement

How Success Is Measured

- Customers at the Marketing Qualified Lead stage - engagement rates from blog, social, and email content

- Conversion of customers at the Marketing Qualified Lead stage → Sales Qualified Lead stage on contribution from email campaigns

- Community page publication volume, accuracy, and SEO performance (organic traffic, keyword rankings)

- Content velocity — output per team member over time

- Organic reach through organic social, organic search and LLMs

- Reduction in workflow bottlenecks and ticket resolution times

- Freelancer and contractor cost efficiency

- Quality and consistency of content across all channels and markets

What We're Looking For

You must have:

- Experience in content marketing, growth marketing, or a combined content and marketing operations role — ideally at a digital-first or marketplace company

- Demonstrated experience owning content strategy with measurable revenue or pipeline impact, not just production volume

- Strong writing, editing, and creative direction skills across email, web, blog, and social formats

- Experience managing and developing direct reports or contractors

- Comfort with modern content and marketing tooling — including AI-assisted content creation, CMS platforms (WordPress), SEO tools (Yoast or equivalent), and project management platforms (Jira, Asana)

- A systems thinker's mindset: you see workflow problems before they become bottlenecks and you build processes that scale

Nice to have:

- Experience with HubSpot or similar marketing automation platforms

- Familiarity with real estate, community development, or marketplace businesses

- Experience building or modernizing a content operation from the ground up

- Background working in or alongside demand generation or lifecycle marketing teams

What Makes This Role Different

This is not a content manager role. It is a growth marketing leadership role with content as its primary lever. You will have a direct line to revenue outcomes, a mandate to modernize how content is built and distributed, and the autonomy to reshape a team and a function that is ready for its next chapter. If you are energized by the intersection of creative strategy, operational excellence, and measurable business impact — this role was built for you.

Benefits

- Comprehensive health, dental, and vision insurance for you and your dependents

- Paid parental leave

- Generous PTO and a genuine commitment to work-life balance

- 401(k) with employer match

- 100% remote work environment