Sr. Manager, Ads Data Platform Lead

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About Fanatics Advertising

Fanatics Advertising is building the world’s leading sports media network, connecting brands with fans across Fanatics’ ecosystem of e-commerce, collectibles, media, and live events. We help advertisers reach highly engaged sports audiences through data-driven media products, unique commerce integrations, and premium sponsorship opportunities. 

The Role

The Sr. Manager - Ads Data Platform is a senior individual contributor role, with significant autonomy and technical ownership. This role is responsible for owning and evolving the ads-specific data layer that underpins Fanatics Ads, from strategy through execution. The role defines the data foundations that power audience targeting, contextual solutions, identity, activation, and reporting across onsite and offsite advertising products. It requires deep technical fluency, strong product instincts, and the ability to independently drive complex initiatives across teams.

This role extends and complements the work of the core FanGraph and owns all Ads-centric data requirements, schemas, taxonomies, and outputs. Acting as a single-threaded owner, the Ads Data Platform Lead ensures Fanatics Ads has a scalable, privacy-forward, and future-proof data strategy.

This is a high-impact IC role with end-to-end ownership of strategy, roadmap, prioritization, and delivery, operating with minimal oversight and significant influence across Product, Engineering, and partner teams.

What You’ll Do:

• Own the Ads Data Platform roadmap, defining the ads-specific data layer that extends FanGraph capabilities and supports onsite and offsite Ads products.

• Act as the single-threaded owner for all Ads-centric data requirements, schemas, taxonomies, and downstream outputs.

• Lead the evolution of the Ads-centric FanGraph, including identifying, evaluating, and onboarding new data sources to improve audience and contextual depth.

• Own Fanatics Ads’ identity strategy, including partner expansion, addressability improvements, and activation readiness.

• Own CDP configuration and export pipelines across the Ads ecosystem, ensuring reliable, privacy-safe audience activation to SSPs and other partners.

• Define Ads reporting schemas and metric definitions, including delivery and audience insight outputs.

• Enable advertiser-facing insights and internal reporting through standardized, scalable data outputs.

• Lead the data foundations for Fanatics Ads’ DCR (Dynamic Creative / Data-Driven Creative) offering.

What We’re Looking For:

• 8–12+ years of experience in ads data platforms, ad tech, or large-scale data systems, with clear ownership of complex, cross-functional initiatives

• Hands-on experience designing and owning CDP configurations, SSP/DSP integrations, and audience export pipelines

• Strong technical fluency across data models, schemas, pipelines, identity, and platform architecture; able to engage deeply with engineering without requiring day-to-day coding

• Advanced SQL proficiency with hands-on experience working in modern cloud data warehouses (e.g., Snowflake) to explore data, validate pipelines, and define data outputs

• Comfort acting as a single-threaded owner for a critical platform surface with high visibility and impact

• Strong cross-functional communication skills, with the ability to influence without direct authority

Achieving our goals requires strong collaboration and partnership between our teams and our internal stakeholders. To best support this, the person who accepts this role is expected to be on site, in office four days per week. To provide our employees with flexibility, we offer a unique benefit where employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range
$190,000—$238,000 USD