Sr. Industry Marketing Manager

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career.

In this role, you will own pipeline creation and acceleration for Gong’s Industry Expansion team across Financial Services, Healthcare, and Manufacturing. You’ll design and execute industry-specific revenue marketing and demand generation programs that blend demand generation, ABM, and field marketing to deliver maximum pipeline impact.

As a key marketing partner to the VP of Industry Expansion and their leadership team, you’ll build industry demand generation marketing plans spanning SMB, Mid-Market, and Enterprise segments, with an Enterprise-first focus. You will partner closely with Sales while orchestrating cross-functional Marketing teams, including Demand Generation, Growth, Solutions Marketing, Field Marketing, Partner Marketing, and Events, to drive aligned, revenue-generating industry programs.

Your mandate is simple: build a scalable industry revenue marketing motion that delivers predictable, high-quality sourced pipeline for key industries.

RESPONSIBILITIES

• Own the number: Drive to quarterly sourced pipeline targets for Industry Expansion and engage in consistent reviews with Sales leadership to stay on track. Maintain clear accountability for performance and optimization.

• Own the relationship: Serve as the lead Revenue Marketing partner to the VP of Industry Expansion and senior sales leaders. Participate in planning cycles, forecast calls, and QBRs to align on account priorities, sub-industry focus areas, and growth strategies.

• Build the industry revenue marketing strategy: Develop and execute a unified demand generation plan tailored to Financial Services, Healthcare, and Manufacturing. Determine the right mix of 1:few and 1:many ABM, digital programs, third-party activations, and field marketing plays to drive net-new logo growth.

• Activate cross-functional campaigns: Partner closely with Solutions Marketing, Demand Gen, Growth, Field Marketing, Partner Marketing, and Events to launch integrated industry campaigns including webinars, executive programs, sponsored content, and targeted account engagement.

• Co-lead field and executive programs: Collaborate with Field Marketing to design and execute executive events, account-centric experiences, and high-touch plays that accelerate priority deals. Be scrappy and hands-on when needed.

• Establish scalable playbooks: Identify repeatable frameworks for industry engagement and multi-threaded account penetration. Document what works, sunset what doesn’t, and refine the motion over time.

QUALIFICATIONS

• 10+ years of B2B SaaS marketing experience, with significant experience supporting Enterprise sales motions

• Proven track record of owning pipeline targets and driving measurable revenue impact in close partnership with Sales

• Experience designing and executing integrated programs that deploy demand generation, ABM, and field marketing strategies

• Strong sales acumen and executive presence, with the ability to influence and challenge senior sales stakeholders

• Experience building new programs or GTM motions from ambiguity, not just operating within an established engine

• Analytical and outcomes-oriented, with the ability to translate pipeline data into insights and action

• Comfortable operating across segments (Enterprise-first, with exposure to Mid-Market and/or SMB)

• Prior experience marketing to Financial Services, Healthcare, or Manufacturing is a plus, but not required

PERKS & BENEFITS

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.

• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.

• Mental Health benefits with covered therapy and coaching.

• 401(k) program to help you invest in your future.

• Education & learning stipend for personal growth and development.

• Flexible vacation time to promote a healthy work-life blend.

• Paid parental leave to support you and your family.

• Company-wide recharge days each quarter.

• Work from home stipend to help you succeed in a remote environment.

The annual salary hiring range for this position is $134,000 - $210,000 USD.

Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.

We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.

Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.

To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.

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