Sr. Front End Developer

About Borrowell:

At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.

1 in 10 Canadians use Borrowell for comprehensive credit monitoring and personalized insights. Our innovative services, including Credit Builder and rent reporting, help consumers build credit so they can unlock access to a wider range of financial products at more competitive rates. Additionally, we offer personalized financial product recommendations from Canada’s most trusted providers based on each member’s credit profile and financial goals.

Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.

About the Role:

As a Senior Frontend Developer, you will lead the technical vision and implementation of our marketing site and growth-focused web experiences. You will rebuild and own our marketing website using React and Next.js, leveraging server-side rendering and modern routing patterns for speed, SEO, AEO/GEO (AI/Generative Engine Optimization), and flexibility. You will sit at the intersection of engineering, marketing, and design to turn traffic into measurable business outcomes. You will be hands-on in the codebase while also influencing the roadmap, architecture, and best practices across the broader team.

In the first 3-6 months, you can expect to:

• Audit the current marketing site, performance, SEO, analytics setup, and experimentation capabilities to propose and execute a prioritized improvement plan.
• Lead the rebuild or major refactor of the site using Next.js and a headless CMS, with an eye toward future experimentation and rapid content changes.
• Implement or refine analytics and event tracking to give us end-to-end visibility into acquisition, activation, and key conversion events.
• Launch an initial set of growth experiments (e.g., pricing page tests, signup flow optimizations, new landing pages) and create a repeatable experimentation workflow.

Requirements:
• 5+ years of professional frontend experience—including at least 3 years building production apps with React—with strong expertise in Next.js, TypeScript, SSR/ISR patterns, and deep knowledge of web fundamentals (HTML, CSS, JavaScript, accessibility).
• Proven experience building high-traffic, growth-focused websites (home, pricing, signup pages), and comfort collaborating directly with marketing and design partners to translate business goals into technical execution.
• Hands-on experience integrating and working with headless CMS platforms (e.g., Contentful, Sanity, Strapi).
• A strong grasp of SEO basics, user experience best practices, Core Web Vitals, and performance optimization techniques specifically for modern React/Next.js applications.
• Demonstrated experience setting up analytics and A/B testing tooling (e.g., GA4, GTM, Mixpanel, Optimizely, VWO) and using data to drive decisions.

Nice to Haves

• Experience in B2B or B2C SaaS, ideally within a fast-paced Fintech, startup, or scale-up environment, particularly in roles tied directly to revenue, user acquisition, or product-led growth.
• Prior work in a Growth, Web Marketing, or GTM Engineering team partnering daily with marketers and PMs.
• Familiarity with design systems and collaborating closely with designers to translate Figma or similar designs to production-quality frontends.
• Comfort working in fast-paced, experiment-heavy environments where shipping, learning, and iterating quickly are core to our culture.

Our Team Values

• We operate in small, cross-functional squads with shared goals around acquisition and revenue.
• We favour small, iterative releases, heavy use of feature flags, and a strong experimentation culture.
• We value clear communication, documentation, and transparency so that everyone can see how changes in the marketing site impact the business.

Benefits:
• The Opportunity - join and have a major impact at a growing company that is helping make financial stability possible for everybody

• Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity & Parental Leave Top-up - available to new parents
• WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit - annual reimbursements on payments to help your learning
• Givewell Benefit - 1 paid volunteer day a year to give back to the community
• Flexibility - flexible working hours and a flexible vacation policy

We are remote-first across Canada with an office in Toronto. This role will require you to attend in-person meetings and team-building events. While this role is remote, we are currently only able to hire candidates physically located in Ontario, BC, or Alberta.

At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position, we’d still encourage you to apply. We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.

Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.

Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.

This posting represents a current and active vacancy within our organization.

The budgeted annual salary range for this role is $100,000 – $150,000 CAD. Starting pay is determined by the candidate's relevant experience and skills. In addition to base salary, this role is eligible for Borrowell’s full benefits package.