(Sr.) Events & Activations Manager - France (m/f/d)

About HOLY:
• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, and the UK. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 100+ people aims high (Coca-Cola, we're coming for you!).

About the Position:
Brand activations are where HOLY comes to life—from electrifying festival experiences to innovative retail promotions that put our community first. As our new French (Sr.) Events & Activations Manager, you'll orchestrate high-impact brand experiences across France, turning strategic vision into unforgettable moments that deepen customer loyalty and amplify our brand presence.

This is a role for someone who thrives on bringing big ideas to life. You'll own end-to-end execution of major brand activation projects—with a focus on large-scale events and promotions. From Japan Expo to Hellfest and Salon de l'Automobile, you'll manage complex logistics, coordinate cross-functional teams, and ensure every activation delivers exceptional brand experiences while staying on budget.

If you're a hands-on operator who loves the thrill of live events, can juggle multiple moving pieces without breaking a sweat, and wants to build a brand that truly connects with its community—this is your stage.

Your responsibilities will be:

• Own the Stage: Lead major French brand activations like Japan Expo, Salon de l’Automobile, and Hellfest from idea to execution. Every project should wow the crowd and strengthen the HOLY Squad.
• Be the Connector: Act as the go-to hub between internal teams, agencies, and partners to keep every project smooth, on time, and on point.
• Make Smart Moves: Manage budgets, assess ROI, and find clever trade-offs that deliver maximum impact without compromising quality.
• Innovate the Process: Build smarter ways of working—refine workflows, share learnings, and scale what works to raise the activation bar every time.
• Keep It HOLY: Bring our brand values to life in every experience, ensuring every activation feels authentic, bold, and unmistakably HOLY.
• Grow Partnerships: Cultivate strong relationships with organizers, vendors, and partners to unlock top-tier opportunities and elevate our presence.
• Scale the Success: Create repeatable playbooks that streamline costs, boost efficiency, and set the standard for future activations across France.

About You:
• Proven event and activation expertise: 3+ years of experience managing brand activations, events, or experiential marketing—ideally within a consumer brand, agency, or high-growth startup environment.
• Master orchestrator: You've successfully delivered complex, multi-stakeholder projects with multiple moving parts, tight deadlines, and significant budgets. Nothing phases you.
• Exceptional communicator: You adapt your communication style effortlessly—whether rallying internal teams, negotiating with vendors, or presenting to leadership—and you keep everyone aligned and motivated.
• Budget-savvy operator: You understand how to balance quality and cost, make data-informed budget decisions, and deliver maximum ROI on every activation.
• Problem-solver extraordinaire: When challenges arise (and they will), you stay calm, think creatively, and find solutions that keep projects on track without compromising quality.
• HOLY Squad champion: You deeply understand our community and consistently make decisions that put the HOLY Squad first—because great activations are built on authentic connections.
• Thrives under pressure: You maintain a positive, confident attitude even in high-stress situations, and your energy uplifts the team when things get intense.
• Process innovator: You don't just execute—you actively look for ways to improve workflows, document learnings, and build systems that make the team more effective.
• Fluent in both French and English
• Based in France

Our Offering:
In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have just raised a series B, while many other e-commerce companies are struggling.
• Huge impact: Enjoy huge impact to shape HOLY’s internationalisation in a top market.
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our reviews.io reviews or contact us for free samples.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
• Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.
• How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.

Find out more about HOLY and our team on our careers page.

The Process:
We’re growing fast—and we’re ready for you to start as soon as possible. That said, we’re also patient enough to wait for the right person. Quality beats speed.

• Intro Call: A 30-minute screening with Luca, our Talent Partner. You’ll talk about HOLY, the role, your experience, and whether our expectations align.
• Hiring Manager Interview: You’ll meet Alex, our French Country Manager, to go deeper on your background, ambitions, and how you’d drive our growth in France.
• Peer interview with Carsten: You will get to know Carsten, our Brand Activation Lead for Germany.
• Case Study & Team Day: Once the first interviews go well, you’ll receive a short case study and come into our Berlin HQ to discuss it. You’ll also meet peers and potential direct reports to get a feel for the team and culture.
• Offer & Decision: If everything aligns, we’ll make you an offer and look forward to building HOLY France together.

The full process typically takes 2–3 weeks.

Any questions or concerns?:
If you have any questions or feedback, please send an email to [email protected].