Sr. Director, Segment Marketing & Events

At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity.

Our core values drive us in our important mission of keeping people safe & informed: 

• We’re humans not robots

• Customers always come first  

• We work better together

• Simplicity is our strength

• Our reputation is priceless

• Hard work pays off  

As one of the fastest growing software companies in the United States, we’re focused on finding the best talent and building the best team to continue accelerating our rapid growth to keep up with our demand!  

As the Senior Director, Segment Marketing & Events, you’ll play a central role in AlertMedia's go-to-market strategy—driving how we engage, convert, and grow across market segments. You’ll lead a global team responsible for high-impact outbound and event initiatives, partner closely with Sales and GTM leaders, and ensure marketing investments translate into opportunities, pipeline, and bookings. This role balances leadership, strategy, and execution in a fast-growing SaaS environment.

What you’ll get to do every day:

• Provide strategic leadership for outbound marketing and event programs across new business segments, including outbound campaigns, gifting, associations, dinners, trade shows, virtual events, roundtables, and more to drive pipeline creation.

• Oversee GTM strategy & execution in EMEA for full-funnel demand programs—including email, events, webinars, gifting, associations, advocacy, and more to drive market interest.

• Be accountable for opportunity and pipeline metrics across all new business segments, ensuring accurate attribution and consistent reporting to inform strategy, planning, and executive decision-making.

• Cultivate strong cross-functional partnerships to align Sales and Marketing around opportunity and pipeline creation targets.

• Manage and steward an annual budget, ensuring efficient resource allocation and clear ROI visibility.

• Lead and mentor a global team across segment marketing and event functions, enabling high-impact execution and growth.

What you bring to the role:

• 10+ years of relevant experience in B2B SaaS marketing, with 5+ years focused on outbound programs & events.

• 5+ years of experience managing and developing high-performing teams.

• Demonstrated success building and scaling outbound & events programs that translate to revenue.

• Excellent cross-functional collaboration skills with a track record of building strong partnerships with Sales and Sales Development.

• Skilled at distilling complex performance data into concise, executive-ready insights and recommendations.

• Strong communication and storytelling skills, both written and verbal.

• Strong copywriter with exceptional attention to detail & experience leveraging AI to increase output.

• Strategic thinker with the ability to shift priorities quickly based on evolving business needs.

• Familiarity with tools like Salesforce, Outreach, Sendoso, Wrike, and FullCircle preferred.

• This is a hybrid position (2-3 days a week) based in our beautiful downtown headquarters in Austin, Texas.

Why you’ll love working at AlertMedia:

At AlertMedia, you won’t just build your career — you’ll be part of something meaningful, surrounded by people who genuinely care about the work and each other.

• Competitive base salary + Company-wide bonus program 

• Generous and flexible time off and parental leave policies 

• Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees! 

• 401K with generous company match 

• Amazing rewards and incentives – we love celebrating each other! 

• Commitment to community service with opportunities to give back  

• A Best Places to Work company 10 years in a row and numerous other awards 

• Access to new downtown office with 360 views of Austin, high-tech building gym and nearby running trails 

• Ongoing career development opportunities through our Learning & Development team 

• You'll do meaningful work—while growing your career in a fast-moving, global company with an award-winning culture

About AlertMedia: 

AlertMedia, backed by Vista Equity Partners, helps organizations protect their people and businesses through all phases of an emergency. Our award-winning threat intelligence, emergency communication, and travel risk management solutions help companies of all sizes identify, respond to, and recover from critical events faster and more confidently. AlertMedia supports essential communication for thousands of leading businesses—including JetBlue, Coca-Cola Bottling, and Walmart—in more than 150 countries. 

We are an equal opportunity employer focused on creating a collaborative and exciting place for all to work. Ensuring a diverse, inclusive, and equitable workplace for all people is key to our success and core to our values. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.   

This is an amazing opportunity to be part of our wave of momentum and take our company, and your career, to the next growth stage. We'd love to get to know you better and share how we serve our amazing customers. For more information, please visit www.alertmedia.com   

 AlertMedia does not currently sponsor applicants for work visas.   

By applying for the role, you agree that Alert Media will use your Personal Information in connection with the recruitment process and in accordance with our Privacy Policy – https://www.alertmedia.com/legal/privacy-policy/