Sr Director, Digital & Corporate Communications Strategy

About the Role

Reporting to the Chief Communications Officer, we’re looking for a visionary leader to spearhead our Corporate Communications strategy and operations. This isn’t just about managing communications — it’s about architecting a digital ecosystem that drives influence, builds trust, and positions Gap Inc. as a cultural and employer brand leader. You’ll establish a Digital Strategy Center of Excellence, realign our planning and operations for maximum impact, and lead a strategic pivot toward proactive, forward-looking communications powered by technology and creativity.
What You'll Do

Digital Strategy & Innovation
• Establish a centralized Digital Strategy Center of Excellence to own all social
media channels, governance, and performance analytics.
• Drive a digital-first, social-first strategy that anticipates trends, leverages
emerging platforms, and amplifies brand storytelling.
• Build scalable systems, tools, and workflows that enable seamless content
creation, campaign execution, and measurement.
Strategic Planning & Operations
• Centralize communications planning and operations to create a future-focused,
proactive function rooted in strategic foresight.
• Develop governance models, editorial calendars, communications
campaigns/media/project dashboards to ensure clarity, consistency, and
accountability across the organization—creating transparency and visibility for
executive leadership and across the enterprise.
• Oversee budgeting, measurement, and process optimization to maximize
efficiency and impact.

Employer Brand Leadership
• Partner with TA to evolve Gap Inc.’s Employer Brand strategy, partnering with
Talent Acquisition, Inclusion & Belonging, and Purpose teams to position us as
top employer.
• Partner with TA to ensure compelling narratives showcase our culture, values,
and commitment to innovation.
Cross-Functional & External Partnerships
• Collaborate with global teams, agency partners, and vendors to deliver integrated
campaigns that elevate our brand and business priorities.
• Serve as a trusted advisor to executive leadership, ensuring alignment and
influence across all communications initiatives.
Innovation & Continuous Improvement
• Stay ahead of emerging technologies, platforms, and cultural trends to keep Gap
Inc. at the forefront of digital engagement.
• Foster a culture of experimentation and agility, driving new ideas that push
boundaries and create measurable impact.

Who You Are

• 12+ years in communications strategy, digital marketing, or employer branding
with proven success in complex organizations.
• A strategic thinker and operational leader who thrives in fast-paced, high-stakes
environments.
• Deep expertise in digital platforms, analytics, and content workflows.
• A creative storyteller with a passion for technology-driven engagement.
• Exceptional leadership skills with a track record of building high-performing
teams.
• Strong organizational and communication skills with the ability to influence at all
levels.