Sr. Data Scientist – Marketing Analytics

Confidential

Ciudad de México, México, Mexico permanent

Posted: April 17, 2026

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Quick Summary

Lidera el análisis y optimización de esfuerzos de adquisición digital en marketing, utilizando técnicas de análisis de datos para tomar decisiones informadas.

Required Skills

Data Science Marketing Analytics SQL Python Big Data BI Tools Machine Learning Data Quality

Job Description

Acerca de NOVACARD

Somos una empresa mexicana en crecimiento acelerado, enfocada en crear soluciones financieras simples, accesibles y responsables para nuestros clientes. Operamos en un entorno dinámico, regulado y altamente colaborativo, donde tomamos decisiones basadas en datos, priorizamos la simplicidad y buscamos generar impacto real en todo lo que hacemos.

Nuestro enfoque es simple: hacer las cosas bien, rápido y con propósito.

Acerca del rol

Buscamos un/a Sr. Data Scientist – Marketing Analytics para liderar el análisis y optimización de nuestros esfuerzos de adquisición digital.

Esta persona será clave para entender el performance end-to-end del funnel, identificar oportunidades de mejora y escalar campañas en canales como Meta, Google y TikTok. Trabajará de cerca con equipos de Marketing, Producto y Data para impulsar decisiones basadas en datos y mejorar métricas clave como CAC/MAC y conversiones.

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