Sr. Customer Lifecycle Marketing Manager - Schools

Clever is on a mission to connect every student, worldwide, to a world of learning. With our identity platform for education, we serve 77% of U.S. schools and over 1 million K12 students internationally. As a trusted partner for schools and educators, we provide secure, seamless access to digital learning tools that empower students everywhere. Clever, a Kahoot! Company, is headquartered in San Francisco, CA, but our impact extends far beyond. Learn more about us at www.clever.com.

About the Team & Opportunity

The Growth and Customer Marketing team is the engine that drives engagement and expansion across Clever's ecosystem. We own the go-to-market strategy for deepening user engagement, generating demand, and strengthening the powerful network effects between schools and edtech applications. This role reports to the Head of Growth and Customer Marketing. You will join us at a critical time to lead the strategy for activating and converting school customers with complex needs. If you are passionate about building a sophisticated, full-stack marketing engine and directly impacting the way millions of students access digital learning, this is the perfect role for you.

How You'll Make an Impact

• The problem you’ll solve: Your core mission will be to accelerate the growth of Clever’s school network at scale. In this role you’ll own the cross-channel strategy for deepening the engagement of schools on our platform across their entire lifecycle. This includes activating and nurturing new school users to shorten time-to-value for our school customers, as well as helping schools securely connect and share data with more of their technology providers.

• Who you’ll partner with: You will drive strategic planning and cross-functional leadership with partners in Marketing, Product, Customer Success, Customer Education, Onboarding, and Operations.

• What success looks like: Success is measured by growth in product adoption across Clever’s school solutions, and global growth in connections between schools and applications. You'll know you're doing great when school customers are onboarding, activating, and securely connecting to all of their technology with Clever, leading them to buy more of Clever’s products and services and recommend Clever to other school technology leaders.

• Key projects you’ll lead:

• Set and execute the customer growth strategy for schools:

• Develop a deep shared understanding of the full customer lifecycle for Clever’s core school audiences of administrators, educators, and school staff.

• Segment customer data and extract insights in order to uncover opportunities to accelerate loops.

• Set the experimentation roadmap for validating which levers drive impact.

• School lifecycle marketing: partner with product marketing, brand marketing, customer success, and sales to develop and launch high-impact integrated marketing campaigns that reach thousands of educators and administrators across multiple channels.

• Customer marketing: You’ll be defining and building scalable customer marketing programs that showcase the impact that Clever has with administrators and educators in schools on our platform.

• Product-led growth: Collaborate with product, engineering, and design teams on ways to improve our onboarding, activation, and connection flows.

What We're Looking for

Required Skills & Experience (Must-Haves)

• 8+ years of experience in a lifecycle marketing or customer marketing role

• Results-driven: you have a deep understanding of activation, retention, and account expansion strategies and employ a test-and-learn approach to achieving outcomes.

• Customer experience obsessed: empathy for customer needs is central to your marketing philosophy, and you’re a fierce user advocate.

• Builder mindset: you’ve demonstrated success developing marketing programs from the ground up, and have built scalable systems to turn winning customer experiences into referrals, case studies, and advocacy.

• Collaborative cross-functional leader: you have experience setting goals on large complex projects and coordinating across diverse teams.

• Technical problem solver: extensive experience with marketing automation and customer engagement platforms (e.g., Braze, Iterable), familiarity with Salesforce or a comparable CRM platform.

• Excellent communicator: you’re comfortable writing effective copy for driving action and customer storytelling.

Preferred Qualifications (Nice-to-Haves)

• Affinity for the mission: past experience in education or edtech, with a strong interest in secure digital learning.

• Natural data-storyteller: you possess exceptional analytical skills - advanced spreadsheet and data visualization skills required; experience with SQL a plus.

• Gen-AI forward: experience developing agentic workflows for campaign automation or personalization.

• Content marketing experience: full-stack content marketing experience — storytelling, production and distribution.

• PLG: Familiarity with product-led growth and product-led sales motions, and strong opinions on how to leverage them for revenue expansion.

CLEVER BENEFITS AND PERKS:

• Competitive salary

• Flexible PTO and Paid Parental Leave

• Comprehensive health, vision, and dental coverage

• Mental healthcare services

• Professional development budget

• Annual company retreat + team events

Salary Transparency

The salary range for this role for candidates living in the United States, excluding NYC and San Francisco, CA, is $129,000 - $152,000. For candidates residing in NYC and San Francisco, CA is between $142,000-$167,000. All final offers are determined using multiple factors, including experience and level of expertise.

Inclusion & Belonging

Clever believes classrooms and our company should be diverse and inclusive. We celebrate actions that build diverse teams, include every voice, and create safe spaces for everyone to bring their authentic selves to work.

Clever does not conduct interviews via text or Telegram. We will never ask for your financial information or reimbursement of equipment of any kind. If you receive any communications regarding employment with Clever that you think might be a scam, please email [email protected].

If you are a resident of Colorado, please note you have the right to redact your age-related information like age, birth date, or dates of schooling.