Sr. Associate, Mascot Asset Management

LA28 does not provide relocation assistance.

The Summer Olympic and Paralympic Games will be hosted in Los Angeles, California in 2028, returning to the United States for the first time in over 30 years. 2028 will be the first time LA hosts the Paralympic Games, creating an opportunity to expand awareness, understanding and inclusion of people with disabilities.

LA28, the organizers for the 2028 Olympic and Paralympic Games in Los Angeles, is on a mission to create an unparalleled Games experience for athletes, fans, partners, our community and our people. Our vision is to collectively create what’s next through sport, community and the power of our differences.

The 2028 Olympics and Paralympics will represent LA and leverage the strength of our community’s creativity as we collectively work to design a Games that we all want to be a part of. We do this by focusing on people and by inviting everyone into the story of the LA28 Games.

The LA28 organizing committee is an independent, non-profit organization that is privately funded and governed by a board of directors.

Values and Behaviors:

• Optimism – Embody a positive, enthusiastic, and solution-oriented attitude in everything we do; challenge the status quo, inspire and support one another to achieve our best; have our eyes on the future and believe we can make a meaningful impact

• Integrity – We communicate openly and honestly, listen, and respectfully value multiple perspectives; we do what we say and are accountable for everything we do; we do the right thing, always. Even when it isn’t easy

• Excellence – We hold ourselves to the highest standard and expectations; we live our values and truths and persevere through challenges; we are continuous learners and adapt and pivot with speed to meet changing needs

• Inclusion – We seek to represent, include, empower and level the playing field; our work reflects the communities we serve and the world in which we live; we leverage our platforms to bring awareness to issues relevant to who we are

• Co-Creation – We are authors of a shared story. Everyone contributes their unique voice to our shared mission; we share pride in our accomplishments and ownership of our shortcomings

• Boldness – We embrace creativity, courage and outside-the-box thinking; we are unafraid to take risks, explore unconventional solutions, and learn from the process; we are innovators, disruptors, and challengers of the status quo

Senior Associate, Mascot Asset Management

The Senior Associate, Mascot Asset Management will serve as the central hub for all mascot-related assets across the LA28 ecosystem. This role sits at the intersection of creative production, brand governance, and operational delivery – ensuring that mascot assets are developed, versioned, and deployed accurately and efficiently across internal teams, venues, and partners. This role will partner closely with our external creative vendor and internal functional teams to manage a high volume of assets supporting pre-Games and Games-time execution at scale.

The Senior Associate, Mascot Asset Management reports to the Director – Brand Strategy, Mascot, & Education

Key Responsibilities:

Asset Development & Agency Partnership

• Assist in management of activities with external studio vendor producing mascot assets (graphic, animated, and costume)

• Manage asset intake, feedback cycles, approvals, and final delivery across multiple workstreams

• Ensure all assets meet brand and technical standards

Asset Management & Governance

• Implement and maintain LA28’s library of digital mascot assets

• Assist in the management of the establishment and ongoing adherence to naming conventions, version control, tagging systems

• Ensure internal teams and partners are accessing approved, up-to-date assets only

Cross-Functional Coordination:

• Assist in the management of requests from internal teams for mascot assets across functional areas such as Comms, Digital Marketing, Partnerships, and Look & Signage

• Translate creative needs into clear asset requirements and timelines

Venue & Production Integration:

• Partner with Sports Presentation and Venue teams to define technical specs for in-venue displays (screens, jumbotrons, and other formats)

• Coordinate with Look & Signage teams on asset adaptation and implementation across physical environments

Workflow, Tracking & Reporting:

• Help build and manage scalable workflows for asset creation, approval, and distribution

• Administer and report tracking systems for assets in progress, asset requests from internal functional teams, delivery timelines, and usage across venues and teams

Background & Qualifications:

• Strong understanding of creative workflows, asset lifecycles, and file formats

• Proven ability to manage high volumes of assets across multiple stakeholders and deadlines

• Exceptional organizational and project management skills with strong attention to detail

• Proficiency in verbal and written communications, with comfort in authentic and creative writing

• Ability to synthesize information and build decks from scratch

Position Requirements:

Education:

• Bachelor’s degree or equivalent relevant work experience

Expectations:

• Minimum 4+years of experience in creative asset management, production, or creative operations

• Experience working in an agency environment or working with external creative partners on large-scale campaigns

• Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint) or equivalent

• Experience using collaborative asset management tools (such as Sharepoint, Box, Smartsheet)

Physical Requirements and Working Conditions

• The position is located in Los Angeles with in-person attendance required

• The LA28 office is an open floorplan working environment, employees must be able to work efficiently in an open cubicle environment

• Hours of work may vary, including evenings, weekends, and holidays, especially during peak event periods

Submission Requirements:

• Resume

The annual base salary range for this position is $73,000.00 - $95,000.00. The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28’s operational business needs and applicable law.

LA28 does not provide relocation assistance.

LA28 is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We strive to build a team that is diverse, inclusive and encourages qualified candidates of all backgrounds, perspectives, and identities to apply. We will consider all qualified candidates with criminal histories in a manner consistent with local law. We assess applications based on relevant skills, education, and experience a candidate can add to our team.