Sponsorships & Events Manager

LG Ad Solutions

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.

The Opportunity:

We are seeking a strategic, detail-oriented Industry Sponsorships & Events Manager to lead the planning, execution, and optimization of high-impact industry events and sponsorships within the CTV ecosystem. Reporting to the VP, Sponsorships & Events, this role sits at the intersection of brand marketing, industry partnerships, and experiential execution, owning programs that drive awareness, demand, and long-term client relationships. This role is ideal for a marketing-minded event leader who thrives in high-visibility environments, brings polish and rigor to execution, and enjoys building meaningful industry presence through sponsorships and experiential programs.

Responsibilities:

Strategic Planning & Execution

• Support and help shape the annual events and industry sponsorship calendar, ensuring alignment with brand, business, and revenue objectives.

• Identify and propose innovative formats, experiential concepts, and engagement strategies that differentiate LG Ad Solutions in competitive industry environments.

• Support creative ideation for experiential activations and executive-level customer engagement programs.

• Own the end-to-end planning and execution of a diverse portfolio of programs, including:

• Industry sponsorships and trade shows

• Bespoke client and executive hospitality events

• Experiential brand activations

• Internal and partner-facing events

• Lead full event lifecycles, including scoping, event briefs, timelines, project plans, budgets, vendor management, on-site execution, and post-event wrap-up.

• Maintain exceptional standards of execution, ensuring compliance with operational, legal, sustainability, and brand guidelines.

• Balance multiple high-priority projects simultaneously while maintaining clarity, composure, and attention to detail.

Cross-Functional Collaboration & Communication

• Partner closely with in-house creative teams to deliver cohesive event branding across digital, print, and fabricated assets.

• Drive internal and external communications related to industry events and activations.

• Create and maintain stakeholder presentations and reporting decks to provide updates, insights, and performance results.

• Support client-centric gifting and premium programs aligned to brand and business goals, including ideation, sourcing, vendor management, and distribution.

Budget & Vendor Management

• Manage individual event and sponsorship budgets, including forecasting, allocation, and reconciliation.

• Deliver monthly budget reporting and variance analysis with clear communication to regional and internal stakeholders.

• Ensure financial accuracy, compliance, and accountability across all programs.

• Lead vendor discovery, negotiation, contracting, and performance management.

Measurement & Optimization

• Track, analyze, and report on event and sponsorship performance metrics, including ROI, engagement, and pipeline impact.

• Manage attendee list development, segmentation, and maintenance using tools such as HubSpot and Splash.

• Gather post-event feedback and conduct evaluations to drive continuous improvement year over year.

Requirements:

• 5+ years of experience in event management, experiential marketing, sponsorships, or hospitality—preferably within Ad Tech, MarTech, OEM, media, or B2B technology.

• Proven experience managing large-scale, multi-faceted events with complex timelines and stakeholder requirements.

• Strong project management skills with the ability to lead multiple initiatives in a fast-paced environment.

• Demonstrated ability to think strategically while executing tactically with precision.

• Experience collaborating with creative teams and a strong understanding of the creative process across digital, print, and fabrication.

• Established vendor and venue network preferred.

• Ability to travel 2–3 times per quarter and work evenings/weekends as required for events.

• Ability to stand for extended periods during event execution.

• Valid U.S. driver’s license.

• Excellent written, verbal, and presentation skills; confident influencing senior stakeholders.

• Proficiency in Microsoft Office and Google Workspace.

• Experience with project management and event platforms such as Asana, Splash, and HubSpot (or similar tools).

• Strong budgeting, forecasting, and reporting capabilities.

• Tech-savvy with a working knowledge of tools that support best-in-class events and sponsorship execution.

LG Ad Solutions provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to [email protected] to let us know the nature of your request.