Sponsorship Sales & Event Marketing Manager

Who We Are

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

Over 30,000 organizations worldwide, including more than 100 companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.

About the Role

We are looking for an Event Sponsorship Manager to drive revenue and build meaningful partnerships for our flagship annual user conference, VerkadaOne, and our growing portfolio of regional field events. This role requires a unique blend of sales ability and event marketing expertise — someone who can identify sponsorship opportunities, sell value to partners, and ensure sponsorships elevate the event experience while aligning with company objectives. This role will report into our Director of Events.

What You'll Do

Sponsorship Sales & Strategy

• Develop, package, and sell sponsorship opportunities from our technology and channel partners across VerkadaOne and field marketing programs.

• Build tailored sponsorship packages that align with partner goals while enhancing attendee experience.

• Manage the full sales cycle: prospecting, pitching, negotiating, and closing.

• Partner with the marketing event teams to ensure sponsor activations complement the overall event strategy, branding, and attendee journey.

• Advise sponsors on the most effective ways to activate their presence — from speaking opportunities and branding to hands-on experiences and digital campaigns.

• Track sponsorship ROI alongside event performance metrics (pipeline influenced, cost per lead, attendee engagement).

Partner Engagement & Relationship Management

• Cultivate strong, long-term relationships with technology partners, resellers, and sponsors.

• Serve as the main sponsor liaison before, during, and after events to ensure deliverables are met.

• Collect feedback post-event and continuously evolve sponsorship offerings.

Cross-Functional Collaboration

• Collaborate with Product Marketing, Partnerships, and Sales to align sponsorship strategies with broader go-to-market priorities.

• Work with Finance and Legal to finalize contracts and manage sponsorship payments.

• Contribute to post-event reporting and debriefs, highlighting sponsorship impact on pipeline and brand objectives.

What You Bring

• 5-10 years in full sales cycle closing experience in quota carrying capacity (tech or SaaS industry preferred).

• Proven ability to exceed targets, and can articulate how you have ensured your own success.

• Understanding of how events drive pipeline and brand engagement, with the ability to connect sponsorship value to measurable outcomes.

• Proven ability to collaborate cross-functionally with marketing, sales, and partner teams.

• Highly effective communication skills, with the ability to build rapport, nurture relationships, and hold strong presentation skills.

• Familiarity with CRM (Salesforce, Hubspot or similar) and event marketing stacks.

• Inbox 0 mentality with hunger and drive.

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans

• Nationwide medical, vision and dental coverage

• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options

• Expanded mental health support

• Paid parental leave policy & fertility benefits

• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time

• Professional development stipend

• Wellness/fitness benefits

• Healthy lunches provided daily

• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range
$125,000—$150,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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