Specialist, Marketing

​​​​​​Job Description

This is a marketing position responsible for working in partnership with Sales, Marketing and cross-company teams to develop and execute “go to market” projects and strategies that will drive profitable growth and increase market share by integrating MasterBrand products, programs and services with appropriate customer segments in the Dealer and Home Center channels.

 

Organizational Relationship

This position reports directly to the Marketing Manager

 

Accountabilities

• Plan and organize product launch activities, including brochure development, order form updates, display management, POG updates for key marketing selling tools.
• Liaison with training and sales teams for program development and coordination for product launch activity
• Trade shows and events coordination for all channels
• Work with Sales and Marketing teams to develop brand, merchandising and promotion plans
• Manage all aspects of communications for Dealer and Home Center channels, including Connect and Home Center communications
• Serve as primary liaison between Sales reps and Marketing
• Collaborating with Sales leads to develop and manage merchandising projections
• Manager Dealer incentive program (spiff)
• Responsible for setting up National Promotions. 
• Ad hoc sales requests (i.e. sell sheet development, customer level requests)
• Spec book updates for insert pages (designer bio’s)
• Coordinate and order all sample material requirements related to resets and product launches – Dealer and Home Center
• Manage all aspects of merchandising and fulfillment programs for Canada – Dealer and Home Center channels.
• Liaison with Training and Sales team for training program development and product launch training sessions
• Provide appropriate specifications to the marketing team for merchandising tools (displays, samples, literature, etc). 
• Consistently demonstrate the 5 Traits of Success: Teamwork, Integrity, Hard Work, Confidence, and Passion.
• Ability to travel as required (primarily Canada).  Estimated travel currently anticipated for this position is ~10%.
• Other duties as may be assigned at management’s discretion.

 

Characteristics & Attributes

• Strong self/social confidence & tenacity; sets high personal standards
• Strong communication skills – verbal, written and presentation
• Analytical and strategic planning skills; problem solving
• Flexible; ability to adapt style/approach based on situational dynamics
• KPI driven and an understanding of financials
• Superior project management skills
• Data and process-driven mindset
• Advanced analytical capabilities

Education & Experience

• Post-secondary education in a marketing or business or related field is required 
• Advanced proficiency with all Microsoft Office products, sales planning tools

For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team and moving forward, and is kept alive by our more than 14,000 associates across 20 plus manufacturing facility and offices. Visit www.masterbrand.com to learn more and join us in building great experiences together!

Equal Employment Opportunity

MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC’s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Reasonable Accommodations

MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at [email protected].