Specialist - Digital Marketing

About Fresh Gravity:

Founded in 2015 and rapidly growing, Fresh Gravity (www.freshgravity.com) is a business and technology consulting company at the cutting-edge of digital transformation. We drive digital success for our clients by helping them adopt transformative technologies that make them nimble, adaptive and responsive to their rapidly-changing business needs. Our unparalleled digital transformation expertise combines business strategy prowess with digital technologies know-how. Our expertise includes Data Management, Artificial Intelligence, Data Science & Analytics, and API Management & Integration.

In a short time, we have crafted an exceptional team who have delivered impactful projects for some of the largest corporations in the world. We are on a mission to solve the most complex business problems for our clients using the most exciting new technologies. And we are looking for top talent to join us in our quest.

Fresh Gravity’s team members are authorities in their field, but know how to have fun, too. We’re building an inspiring, open organization you’ll take pride in. We challenge ourselves to grow – every day. We create value for our clients and partners – every day. We promise rich opportunities for you to succeed, to shine, to exceed even your own expectations.

We are thoughtful. We are engaged. We are relentless. We are Fresh Gravity.

Fresh Gravity is an equal opportunity employer.

Requirements:
What You’ll Do:

Digital & Growth Marketing

• Plan and execute digital marketing campaigns across LinkedIn, Google, website, and email

• Manage campaign calendars, workflows, and performance dashboards

• Build and optimize paid and organic strategies to increase reach and quality leads

Website Management & SEO

• Lead website updates and enhancements

• Conduct regular SEO audits; implement on-page, technical, and keyword optimization

• Improve website UX, conversion paths, and overall search visibility

Content & Social Media

• Co-own the company’s LinkedIn presence—posting, engagement, analytics, and growth

• Collaborate with content writers on blogs, landing pages, whitepapers, and case studies

• Create social graphics via Canva or coordinate with design resources

HubSpot CRM & Automation

• Build landing pages, forms, workflows, and nurturing sequences

• Maintain CRM hygiene, segmentation, and reporting dashboards

• Partner with sales to support lead qualification, scoring, and handovers

Email & Lead Nurturing

• Develop and execute targeted email campaigns for different audience segments

• Conduct A/B testing across subject lines, CTAs, and content formats

• Track and improve open rates, click-through rates, and conversions

Analytics & Reporting

• Monitor KPIs across channels and present insights with actionable recommendations

• Use tools like HubSpot, Google Analytics, Search Console, and SEMrush

• Provide campaign performance reports to marketing leadership and sales stakeholders

What We’re Looking For:

Required Skills:

• 3-5 years of hands-on digital marketing experience (preferably B2B tech, SaaS, AI, or consulting)

• Strong working knowledge of LinkedIn campaigns, HubSpot Marketing Hub, SEO, and email automation

• Proven ability to manage digital campaigns end-to-end

• Good understanding of analytics dashboards, A/B testing, funnel metrics, and reporting

• Strong writing skills and ability to adapt content for digital channels

• Proficiency in basic design tools (Canva or equivalent)

Nice to Have:

• Experience with LinkedIn and/or Google Ads management

• Familiarity with ABM strategies

• Knowledge of HTML/CSS for minor website edits

• Exposure to the data/analytics/AI industry.

Benefits:
In addition to a competitive package, we promise rich opportunities for you to succeed, to shine, to exceed even your own expectations. In keeping with Fresh Gravity’s challenger ethos, we have developed the 5Dimensions (5D) benefits program. This program recognizes the multiple dimensions within each of us and seek to provide opportunities for deep development across these dimensions. Enrich Myself; Enhance My Client; Build my Company, Nurture My Family; and Better Humanity.