Specialist, Customer Conversion (Community Content Operations, Mandarin Support)

Who We Are:

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You'll Be Doing:

Community Content Strategy & Planning

• Develop comprehensive community content strategies aligned with business goals, establishing a structured content matrix (educational, event-driven, trending, and interactive topics).

• Create a community content calendar covering daily topics, market insights, trading highlights, and event promotions.

• Plan and produce high-quality content based on platform campaigns, product updates, and market trends to boost engagement and retention.

• Deliver content in diverse formats with professional, clear messaging consistent with brand tone and positioning.

Content Management & User Engagement

• Regularly maintain and update content templates and asset libraries to enhance efficiency and reusability.

• Develop tailored content strategies for different user segments (beginners, advanced users, active traders) to drive participation and loyalty.

• Foster community engagement and user trust through targeted content and interactive initiatives, encouraging platform recognition and trading activity.

Data Analysis & Content Optimization

• Track and analyze content performance metrics (e.g., views, engagement rate, feedback), and continuously refine strategies to better achieve business objectives.

• Monitor community data trends regularly to identify areas for improvement and ensure sustained community growth.

岗位职责：

社群内容策略与规划

• 根据业务目标制定社群整体内容方向与节奏规划，搭建系统化内容矩阵（教育类、活动类、热点类、互动类等）

• 制定社群内容日历，规划每日话题、交易热点、市场洞察、活动预热等内容节点

• 结合平台活动、产品动态及市场趋势，策划并产出高质量内容素材，提升社群活跃度与留存率

• 输出多种形式的内容素材，确保信息传达专业、清晰且符合品牌调性

内容管理与用户培养

• 定期整理与维护内容模板及素材库，提升内容产出效率与复用率

• 针对不同类型用户（新手、进阶、高频交易者）制定差异化内容，提升参与度与留存率

• 通过精准内容与互动引导，提升用户对平台的认同感与交易意愿

数据分析与内容优化

• 监测内容数据表现（阅读率、互动率等），分析用户反馈，定期优化内容策略与形式，确保内容对业务目标产生有效驱动定期监控社群数据的提升

What We Look For in You:

• Bachelor’s degree or above in Marketing, Communications, Finance, or related fields.

• Minimum 2 years of experience in community or content operations.

• Excellent command of spoken and written English and Mandarin as the role requires to deal with China Mandarin speaking counterparts.

• In-depth understanding of the crypto industry and trading markets, with the ability to translate complex concepts into engaging community content.

• Strong writing and content creation skills, capable of simplifying technical topics for broader audiences.

• Analytical mindset with experience using data insights to optimize content and operational strategies.

• Willing to work in Tun Razak Exchange, walking distance to MRT TRX.

任职要求：

• 本科及以上学历，市场营销、新闻传播、金融或相关专业优先

• 具备 2年及以上社群运营或内容运营经验

• 对加密行业及交易市场具备深入了解，能快速理解并转化为社群内容

• 具备扎实的文字功底与内容创作能力，擅长将复杂信息转化为用户易懂的内容

• 具备一定的数据分析与复盘能力，能根据数据结果持续优化内容与运营策略

Nice-to-Haves:

• Experience in exchanges, Web3, or fintech industries.

• Proven success in community growth or user conversion initiatives (e.g., trading incentive campaigns, content-driven engagement).

以下条件优先：

• 有交易所/Web3/互联网金融背景

• 具备社群增长或用户转化案例（如交易激励活动、内容带动交易等）

Benefits & Perks:

• Competitive remuneration package (Base Salary + Yearly Bonus)

• Meal allowance up to RM 500/ month

• Unlimited transport allowance (T&C apply)

• Monthly team building

• RM 3,500 training & wellness benefits per annum

• Convenient workplace (5 minutes walk from MRT TRX)

• Insurance coverage for employees & dependants

• Excellent prospects for growth and promotion: We provide you with assistance, opportunities for skill development, mentoring, and training programmes to help you succeed

• Employee engagement, recognition and appreciation program

• Multinational working environment: Advance your career by interacting with individuals from various backgrounds, cultures, and nation

#LI-Onsite #LI-JC3

Notice:

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