Solutions Marketing Manager - Industries

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses.

Our cofounders started Zip in 2020 to address this seemingly intractable problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, the world’s leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend.

We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, we’re focused on developing cutting-edge technology, expanding into new global markets, and—above all–driving incredible value for our customers. Join us!

Your Role

We are looking for a Solutions Marketing Manager, Industries who will help Zip build and scale an industry-led go-to-market motion as we verticalize our sales team. This is a founding solutions marketing role with high ownership, focused on making our platform feel extremely relevant in the industries we care about most.

In this role, you’ll develop a clear point of view on priority verticals and translate it into credible narratives, sales plays, and enablement that help our teams create pipeline and win deals. You’ll work closely with sales leaders to understand what’s happening in the field and what buyers need to hear. You’ll also partner with product teams to ensure our messaging reflects where the product is going and what matters most to customers.

The ideal candidate is equal parts strategist and doer. You can move quickly without sacrificing rigor, bring structure to ambiguity, and communicate in a way that is both sharp and human. You’re energized by building from scratch and you take pride in shipping work that gets used. As a cross-functional partner, you’ll collaborate across marketing, sales, product, and customer teams to launch the first wave of vertical plays and establish the operating rhythm for industry marketing at Zip.

You Will

• Own industry go-to-market strategy for Zip’s priority verticals, including ICP definition, buyer personas, use-case prioritization, and “why Zip” narratives

• Build and maintain industry-specific positioning, messaging, and value propositions that resonate with executive buyers and day-to-day practitioners

• Develop vertical sales plays (use-case storylines, workflows, proof points, differentiation, objections, and talk tracks) that drive repeatable pipeline creation and deal execution

• Partner closely with sales leaders in our verticalized pods to deliver field-ready enablement, including pitch decks, one-pagers, discovery guides, demo storylines, competitive guidance, and ROI narratives

• Create compelling industry content (case studies, customer stories, solution briefs, webinars, blogs, event narratives, sales sequences, etc.) in partnership with demandgen, brand, and content marketing teams

• Work with product management to translate roadmap and capabilities into industry-relevant solutions, influencing prioritization by sharing market feedback and vertical insights

• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of industry marketing initiatives (pipeline, conversion, win rate, adoption/expansion) and iterate accordingly

• Identify new market opportunities by tracking industry trends, buyer needs, and relevant regulatory considerations and incorporating findings into GTM strategy

• Establish and maintain a “source of truth” for industry messaging, plays, proof points, and competitive positioning to ensure consistency across the org

Qualifications

• 3+ years of experience in solutions marketing, product marketing, or go-to-market roles in a fast-paced, B2B SaaS company

• Demonstrated ability to develop messaging & positioning and translate product capabilities into outcome-oriented narratives for specific audiences

• Strong experience building sales enablement that is practical, adopted by the field, and improves sales execution

• Excellent communication, storytelling, and presentation skills (written, verbal, and visual)

• Strong analytical skills and ability to extract insights from data, articulate implications, and influence stakeholders with clear recommendations

• Strong project management skills with the ability to manage multiple priorities and drive workstreams end-to-end

• Proven ability to build trusted relationships with cross-functional teams

• Comfortable operating in ambiguity and building new programs from scratch

• Bachelor’s degree or higher in a related field of study

Nice to haves

• Experience marketing into regulated or complex enterprise industries (financial services, life sciences, public sector, etc.) with comfort around compliance, security, and risk narratives

• Experience and/or domain knowledge in B2B procurement, finance, payments, or workflow automation

• Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle

• MBA or Master’s degree

The salary range for this role is $108,000 - $135,000. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.

Perks & Benefits

At Zip, we’re committed to providing our employees with everything they need to do their best work.

• 📈 Start-up equity

• 🦷 Full health, vision & dental coverage

• 🍽️ Catered lunches & dinners for SF employees

• 🚍 Commuter benefit

• 🚠 Team building events & happy hours

• 🌴 Flexible PTO

• 💻 Apple equipment plus home office budget

• 💸 401k plan

We're looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!