Software Product Marketing Manager

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

As a Product Marketing Manager focused on Axon’s software portfolio, with initial emphasis on DEMS, AI, and productivity workflows, you will define how high impact software initiatives are positioned, launched, and adopted in market.

You will focus on the highest-impact initiatives, applying disciplined prioritization and scalable GTM frameworks to ensure clarity and consistency across a large and evolving roadmap. You will own execution for assigned launches and initiatives, while enabling Product - and field-led motions for lower-tier releases.

You will work closely with Product, Sales, Demand Generation, and Communications partners to bring new capabilities to market, support pipeline growth, and drive meaningful adoption across Axon’s software platform, the fastest-growing part of the entire product portfolio.

What You’ll Do

• Develop positioning and messaging frameworks for high impact software initiatives, including DEMS and productivity workflows.

• Lead go‑to‑market planning and execution for launches, releases, and campaigns

• Enable broader product releases through reusable frameworks and guidance

• Create and maintain a focused set of high impact sales enablement assets, including pitch decks, battle cards, one pagers, and playbooks.

• Partner with Product to translate roadmap and technical capabilities into customer‑centric narratives

• Gather and synthesize customer, sales, and market insights to inform messaging and GTM strategy

• Support content development including case studies, web copy, and campaign messaging

• Track performance and adoption metrics to refine and optimize GTM efforts

What You Bring

• 5+ years of experience in product marketing or closely related roles

• Experience marketing complex SaaS, platform, or workflow‑driven products

• Strong written and verbal communication skills with executive‑level clarity

• Proven ability to partner cross‑functionally and drive alignment

• Analytical mindset with comfort using data to measure and improve outcomes

• Alignment with Axon’s values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor

AI Expectations in This Role

You’ll leverage AI to support narrative development, competitor tracking, and persona-based content iteration. AI tools will enable you to scale delivery, improve content quality, and deepen audience understanding.

Alignment with Axon’s Values

• Aim Far – You define and communicate the future of digital evidence and records

• Win Right – You advocate for solutions that serve both agencies and the public

• Own It – You own GTM outcomes, clarity, and team performance

• Join Forces – You collaborate with empathy, urgency, and clarity

• Be Obsessed – You care about the workflows that power safer communities

• Expect Candor – You deliver honest feedback and create strategic alignment

90 Days at Axon

First 30 Days

• Deep dive into Axon’s software portfolio, with initial focus on DEMS AI, and productivity workflows, including customers, use cases, and existing GTM frameworks

• Build relationships with Product, Sales, and Marketing partners across software teams

• Understand prioritization model and where Product Marketing has full ownership vs enabling the product and sales teams

First 60 Days

• Own messaging or GTM execution for priority software initiatives, aligned to current business priorities

• Deliver targeted improvements to sales enablement, positioning, or customer-facing narratives

• Apply scalable templates and frameworks to support product-led releases

90 Days and Beyond

• Lead GTM execution for high-impact software launches and in-market adoption efforts

• Act as a trusted partner to Product for translating roadmap changes into clear, defensible messaging

• Establish clear KPIs and reporting to demonstrate Product Marketing impact in a resource-constrained environment

Work Location

This role is based out of our Scottsdale, Seattle, or Boston location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.

Benefits that Benefit You

• Competitive salary and 401k with employer match

• Discretionary paid time off

• Paid parental leave for all

• Medical, Dental, Vision plans

• Fitness Programs

• Emotional & Mental Wellness support

• Learning & Development programs

• Employee Resource Groups (ERGs)

• And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers.

Base Pay Range
$112,500—$180,000 USD

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at [email protected] or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [email protected]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Phishing alert: Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers. If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to [email protected].